“Maximized email and mobile phone coverage & quality”

“Maximize email and mobile phone coverage & quality”

As website visitor de-anonymization is an important part in Kwanzoo’s premium offering, each lead matters. If for one lead no email and mobile phone number is found, user experience suffers.

This is why Mani’s goal was to maximize the amount of found email and mobile phone numbers, aiming to find contact data for at least 80% of the de-anonymized leads. On top, he wanted to make sure that these data points are also 5-layer-verified, making sure that he can charge his users without any complaints.

“The current data providers were not enough”

Mani already implemented contact data enrichment tools and built his own waterfall. However, the coverage and quality was suboptimal, especially for his premium offering.

The largest bottleneck he faced was proper data verification, as the emails he received back from many providers had a low confidence score after he verified them. This made him pay for both the enrichment and verification, without being able to charge his users for it, and being left without anything usable.

“Multi-verified data with flexible billing”

Kwanzoo has a lean team, and maintaining their own contact data waterfall was time- and resource-intensive. As they were locked in yearly contracts already, they kept using those data providers as a supplement to BetterContact.

Another large bottleneck that BetterContact solved was the data verification part, as they triple-verify each email (incl. catch-alls) they push back, and are able to also verify mobile numbers reliably, which Kwanzoo previously did not do.

Due to their bad experience with yearly contracts, they got a flexible, monthly pricing model with BetterContact, by just paying a base at the beginning of the month, and being charged what they consumed additionally by the end of the month.

How the rollout ran