10 Best Lead Generation Software For SDRs in 2025

You might wonder if the lead generation tools of 2025 offer anything new or if they are just more of the same you find on google.

Rest assured; the sales industry has evolved drastically, with innovative companies like BetterContact, Clay, and Saleshandy redefining efficiency.

The complexities of the sales funnel and juggling several SaaS subscriptions has been eased. Who wouldn’t like to know which software can truly streamline their sales efforts without breaking the bank?

Let’s check our “Less is Better” tech stack for lead generation.

Lead Generation Tool	Software Type	Price
BetterContact	Waterfall Enrichment Tool (Email & Phone Finder)	$15/month (200 Credits)
Clay	Data Enrichment & Personalization	Starter: 149/Month (2000 credits)
Saleshandy	Cold Email Campaign	Starter: 36/Month (2000 prospects)
LaGrowthMachine	Multichannel Sales Automation	Basic: 60€/month for Multichannel (Email & Linkedin)
Chili Piper	Calendar Scheduling	$15/Month (Calendar Scheduling)
Pipedrive	CRM	Essential: $24/Month
Beehiiv	Email Marketing	39/Month (1000 subscribers)
Make	Task, Web App Automation	Core: $10/Month (10,000 ops)
Unbounce	Landing Page	Build: $99/Month (20,00 traffic)
RB2B	Site Visitor Identification	Pro: $149/month (300 credits)

1. BetterContact

BetterContact is a prime choice for GTM engineers and agency owners who need comprehensive lead data without managing multiple subscriptions.

With access to over 20 top-tier data sources, including Apollo and Hunter, you’ll tap into a massive database of 3 billion+ contact records.

The waterfall enrichment system automatically searches multiple sources for your leads’ contact information, making it 1.6 times more effective than traditional methods.

But if you want an additional boost BetterContact has native integration with Clay. Ensuring you always find the contact details.

While it relies on other tools for LinkedIn scraping, its comprehensive coverage and cost-effective pricing make it an invaluable asset.

Key Features:

1. Accuracy: 99.5% email verification accuracy
2. Waterfall Enrichment Sources: Twenty-plus premium data sources, like Apollo and Hunter, give you the highest find rate.
3. Integrations: Native integrations with Clay, Hubspot & Make
4. Verification: Multi-layer verification (SMTP & Catch-all)
5. Sheet App: They have a Google Sheets app to find lead data.
6. Website visitor Identification: The RB2B integration for website visitor tracking gets you the most accurate information.

Pricing

For just $15/month, you’ll receive 200 credits to supercharge your sales pipeline. You’ll only pay when emails are successfully found.

Want more? The pro plan delivers 1,000 email addresses for $49/month.

Alternatives:

1. Cognism
2. Kaspr
3. Aeroleads

Btw, They already have integrated databases of Apollo, Hunter.io, and Snov.io. All equating to 3 billion+ contact records. Pretty sure it’d be hard to miss anyone’s contact details like email or cell phone number. If we can’t find it, they probably don’t have an active email or phone number.

2. Clay

What if Google Sheets, Airtable, Apify, and Zapier had a baby with access to too many APIs?

That’s what makes Clay unique. It’s not just another data provider – your all-in-one prospecting powerhouse!

With the GPT-4 powered tool Claygent, you can do quite literally about anything. Crafting hyper-personalized messages, finding your ICP, and automating searches across company websites are just the tip of the iceberg.

Whether you’re a solo entrepreneur or part of a large sales team, Clay’s flexible pricing plans (starting at $129/month) let you scale your prospecting efforts while maintaining quality and precision in your outreach campaigns.

Key Features:

1. Claygent: AI-powered agent that can scrape data, personalize info, find prospects, and so much more.
2. Finding Leads: Clay automates the process of discovering potential leads by gathering relevant information from various online sources.
3. Waterfall Enrichment to find emails: This feature allows users to locate email addresses and phone numbers and confirm their validity.
4. AI Formula Generator: Users can create complex data transformations using plain English instructions, making it easy for non-technical users to manipulate data.
5. Chrome Extension: Chrome extension enables users to access its features directly from their browser, streamlining the data collection process while browsing.
6. Lead Qualification: Simplifies lead qualification, enabling sales teams to focus on relationship-building.
7. In-Depth Analysis: Provides detailed customer and job-related insights for informed decision-making.
8. Advanced Search Capabilities: Performs complex searches like verifying employment or finding the case study mentioned.

Pricing

1. Starter: 149/Month for 2000 credits
2. Explorer: 349/Month for 10,000 credits
3. Pro: 800/Month for 50,000 credits

Alternatives:

1. Persana
2. Apollo
3. Apify

Clay is best for Sales teams, GTM Engineers, RevOps, and entrepreneurs who enjoy tinkering with automation. However, you can’t fully take advantage of Clay unless you seek comprehensive lead generation and data enrichment with AI-powered personalization capabilities.

3. Saleshandy

Saleshandy is predominantly a cold email automation tool.

But after adding their email-finding feature, they’re positioning themselves as an all-in-one lead generation platform.

Their B2B database has 750+ million profiles and email verification capabilities.

You’ll access accurate email addresses and phone numbers from 60+ million companies, making prospecting efficient and targeted.

With Saleshandy, you can automate cold email campaigns with multi-stage sequencing and timezone-based follow-ups.

The platform’s 15+ customizable email templates and features, such as Spintax, help you create personalized outreach at scale. 💌 Plus, the AB testing feature lets you optimize your emails by testing up to 26 variations.

The AI-powered reply categorization organizes responses into helpful categories, such as “meeting booked” or “interested,” making lead prioritization easy.

At just $25/month for the starter plan, Saleshandy offers an affordable solution with unlimited email connections and team members. 🚀

Key Features:

1. Email Tracking: Monitors email performance by tracking opens, clicks, and engagement.
2. Lead Finder: Provides access to 700M+ B2B contacts to identify and target leads.
3. Deliverability Suite: Enhances email deliverability with tools like warm-up and sender rotation.
4. Hyper-Personalization: Personalization tags for real-time time, day, or date on the email are unique.
5. Unified Inbox: Combines all email communications into one interface for easier management.
6. White Label: The Agency white label feature can be handy to give customer controlled access.

Pricing

1. Starter: 36/Month to 2000 prospects & 6000 monthly email sending.
2. Pro: 99/Month to 30,000 prospects & 100,000 monthly email sending.
3. Scale: 199/Month to 60,000 prospects & 200,000 monthly email sending.
4. Scale Plus: 299/Month up to 500,000 prospects & 1,500,000 monthly email sending.

Alternatives:

1. Instantly
2. Smartlead

Saleshandy is best for small—to mid-sized sales teams and agencies looking for an affordable, all-in-one platform to manage lead generation, email outreach, and prospect tracking.

4. LaGrowth Machine

LaGrowth Machine might be the perfect fit for an SDR looking to optimize multi-channel prospecting, primarily through platforms like email, LinkedIn, and Twitter. This tool’s multi-channel prowess lets you manage your outreach and give prospects a push in their preferred arenas.

You can easily navigate its lead management and comprehensive analytics features to monitor your progress. Plus, there are heaps of templates to choose from, saving you time crafting the perfect message.

But hold your horses. Given the price, it’s not all sunshine and rainbows, and larger businesses might find its features lacking.

There is a reliance on LinkedIn, limited weekly outreach, and no email verifier. However, it could be worth a shot if those aren’t deal-breakers.

Don’t forget the 14-day free trial!

Key Features:

1. Multichannel Prospecting: Engages leads across LinkedIn, email, Twitter/X, and calls to boost outreach and response rates.
2. LinkedIn Voice Messages: Automates sending personalized LinkedIn voice messages to double response rates.
3. Find & Enrich Leads: Discovers leads and enriches profiles with relevant data for targeted outreach.
4. Hyper-Personalization: Crafts tailored messages using data insights to improve engagement and conversions.
5. Social Warming: Builds trust by engaging with leads on social media before direct outreach.
6. Out-of-Office Detection & Reschedule: Detects out-of-office prospects and reschedules follow-ups for better timing.
7. LinkedIn Intent Data: Provides insights into prospects’ LinkedIn activities, such as likes, comments, and event attendance.
8. Integration: Native integration with CRMs (Hubspot, Pipedrive) and other popular tools, such as Clay, to streamline workflows.

Pricing

1. Basic: 60€/month for Multichannel Prospecting via just email & Linkedin
2. Pro: 120€/month for Multichannel Prospecting via email, LinkedIn, Twitter, and calling
3. Ultimate: 180€/month everything in pro plus ton of automation capabilities

Alternatives:

1. Expandi.io
2. Lemlist

The LaGrowthMachine is best for GTM Engineers and modern SDRs seeking to enhance multi-channel prospecting through email, LinkedIn, and Twitter with easy-to-use tools and comprehensive analytics.

5. Chili Piper

Chili Piper stands out for sales professionals looking to streamline their workflow with its efficient sales engagement capabilities.

It’s like a personal assistant, helping you schedule, automate daily tasks, and even analyze your sales game in real-time.

With features like intelligent routing and speedy lead distribution, you can close deals faster than a kid finishing their homework at the last minute.

It integrates effortlessly with the tools you already love, like Gmail, Salesforce, and your calendar.

Although it can’t schedule meetings closer than 15 minutes apart—probably for the best—you’ll appreciate the top-notch support team, ready to help via email or phone.

Key Features:

1. Auto-Suggested Times: Suggests meeting times based on user and prospect calendars to streamline scheduling.
2. One-Click Booking: Enables scheduling directly from emails or web forms, reducing friction and improving user experience.
3. Priority Scheduling: Reserves time slots for critical meetings without disrupting overall availability.
4. Real-Time Lead Qualification: Qualifies and routes leads instantly during booking, optimizing the sales process.
5. Group Scheduling: Coordinates multi-person meetings with a single click, simplifying complex arrangements.
6. Integrated CRM Syncing: Automatically records meeting details and interactions in CRMs like Salesforce.
7. Automated Reminders & Rescheduling: Sends reminders and rescheduling options to reduce no-show rates.
8. Zoom Integration: Generates video meeting links within invites, ensuring seamless virtual meeting setups.

Pricing

Calendar scheduling pricing won’t sting as much as the other ones; $15/Month for efficiency gained could keep your performance spicy. There are other usage as well, like –

• Concierge -Qualify, route, and schedule from anywhere.
• Chat – Engage with website visitors.
• Distro – Route Salesforce records.
• Handoff – Route and schedule on behalf of others.

Depending on your chosen tool, these will set you back $1000/Month. And yeah, that’s a stinger.

Alternatives:

1. Calendly
2. Tidycal

Chilipiper is best for enterprise sales professionals suffering from demand conversion issues and businesses seeking to enhance their sales processes with streamlined scheduling and workflow automation.

6. Pipedrive

Pipedrive is ideal for SDRs needing a comprehensive CRM solution to streamline their lead generation and sales processes.

Imagine having a total visual of your sales pipeline at your fingertips—pretty neat, right? Pipedrive lets you set up sales funnel stages and track them with handy alerts.

Thanks to activity reminders, you will never again forget a crucial deal. You can also access a detailed reporting dashboard to crunch numbers and track your goals like a pro.

The versatility continues with customizable features through various add-ons, and their pricing is as flexible as a yoga master.

Starting at just £14 per user per month for the Essential plan, you can dip your toes with a 14-day free trial.

Key Features:

1. Visual Sales Pipeline: Offers a customizable Kanban-style pipeline to track and manage deals across stages easily.
2. Comprehensive Interaction Tracking: Logs all emails, calls, and meetings for seamless lead context and preparation.
3. Customizable Pipeline Stages & Fields: Adapts to unique workflows with tailored sales stages and fields.
4. Email Integration with Two-Way Sync: Streamlines communication by syncing emails directly within the platform.
5. Robust Integrations: Connects with 500+ tools, including Zoom and Google Drive, for collaboration and efficiency.
6. Chatbot & Live Chat: Qualifies and engages website visitors in real time to boost lead generation.
7. Web Forms: Create embeddable forms to capture visitor data and funnel leads automatically.
8. Prospector Tool: Searches for high-quality leads using specific criteria for efficient targeting.
9. Scheduler for Meeting Management: Simplifies scheduling with unlimited availability links for client meetings.
10. Smart Docs: Manages contracts and proposals within Pipedrive, linking them to deals for streamlined document handling.

Pricing

1. Essential: $24/Month
2. Advanced: $44/Month
3. Professional: $64/Month
4. Power: $79/Month
5. Enterprise: $129/Month

Alternatives:

1. Hubspot
2. Close
3. Salesforce
4. Keap
5. Agile CRM

Pipedrive is suited for sales reps looking for a comprehensive CRM solution to streamline lead generation and sales processes.

7. Beehiiv

Gone are the days of the monkey (MailChimp). All hail behiiv & substack!

Beehiiv monetizes content and engages subscribers through dynamic newsletters. It’s like having your own DJ in email marketing, seamlessly mixing blogging and newsletters.

Imagine starting a publication—a hybrid of a newsletter and blog—right from your personal account.

You’re not limited to just one, either. Depending on your plan, you could manage up to 10 publications with a whopping 100,000 total subscribers!

One Beehiiv account can still do the trick if you oversee multiple businesses.

It offers detailed analytics and lets you build referral programs to boost your audience.

Setting up custom pages isn’t too intuitive.

Key Features:

1. Ad Network: Monetizes newsletters with ads from top brands for straightforward revenue generation.
2. 3D Analytics: Provides deep insights into reader behavior to optimize engagement and content strategies.
3. Custom Automations: Creates tailored email journeys to deliver relevant content and enhance user experience.
4. Magic Links: Simplifies subscriptions with one-click links, boosting signup rates effortlessly.
5. Audio Newsletter: Offers newsletters in audio format, catering to subscribers who prefer listening over reading.
6. Mobile App: Allows creators to launch custom apps, enabling easy newsletter access from home screens.
7. Beehiiv AI: Includes tools like AI writing assistance, grammar correction, and image generation on premium plans.
8. Referral Program: Incentivizes readers to refer others, leveraging the audience to grow subscribers organically.

Pricing

1. Launch: Yep, free. You can have up to 2,500 subscribers
2. Scale: 39/Month for 1000 subscribers with Ad network, boost network automation, etc.
3. Max: 99/Month for 1000 subscribers with no branding, audio newsletter, and RSS.

Alternatives:

1. Substack
2. ConvertKit
3. Mailchimp

Content creators and entrepreneurs looking to monetize their email list via newsletters and engage a large subscriber base through a combined blog and newsletter platform.

8. Make

Make.com, known for its extensive library of integrations and automation capabilities across various platforms, is an invaluable asset for senior sales managers who want to reduce their sales workload.

You need a dedicated tool that seamlessly connects your web apps, and Make.com excels at this. Remember those moments when juggling multiple apps felt like a circus? With Make.com, you can wave goodbye to that chaos!

It allows you to create custom workflows using a drag-and-drop interface, even if tech isn’t your forte. Custom APIs can save the day if you can’t find a ready-made integration!

Sure, there’s a steep learning curve, and you might use more credits than expected. But with affordable pricing and a strong community, it’s all worthwhile!

Key Features:

1. Visual Workflow Builder: Enables drag-and-drop creation of complex automations with a clear graphical interface.
2. Extensive App Integration: Connects with hundreds of apps like Google Workspace, Slack, and Shopify for seamless automation.
3. Customizable Scenarios: Lets users define triggers, conditions, and actions for tailored automation processes.
4. Real-Time Data Processing: Executes actions immediately as events occur, ensuring responsive workflows.
5. Error Handling & Monitoring: Includes alerts and backup plans to ensure smooth workflow execution with minimal interruptions.

Pricing

1. The free tier offers 1000 ops/month.
2. Core: $10/Month for 10,000 monthly ops with unlimited active scenarios and 1-minute intervals.
3. Pro: $19/Month for 10,000 monthly ops with custom variables and ops usage flexibility.
4. Teams: $34/Month for 10,000 monthly ops with team permissions and high priority scenario execution

Alternatives:

1. Zapier
2. Pabbly

Make is best for SDRr and GTM engineers with a knack for automation to streamline and automate their workflows and tasks across various web applications.

9. Unbounce

Unbounce is a prime choice for sales development representatives (SDRs) who want to boost conversion rates. This powerful platform offers an exceptional landing page builder with smart features that streamline creation.

With Unbounce, you can design sleek, high-converting landing pages using their drag-and-drop builder or the faster Smart Builder if you’re in a real rush. Their impressive library of over 100 templates helps kickstart your campaigns in style.

However, it’s not all sunshine and roses. While Unbounce might make creating landing pages easy, its dashboard feels like a rush hour—crowded and hard to navigate.

Plans start at $90/month, slightly pricier than some competitors. But hey, they offer rich customization options, which many find well worth the investment.

Key Features:

1. Drag-and-Drop Builder: Creates landing pages without coding by simply positioning text, images, and forms.
2. AI Traffic Optimization: Uses Smart Traffic to route visitors to the best page variant, boosting conversions by 30%.
3. AI Copywriting: Generates persuasive, tailored text quickly with Smart Copy for streamlined content creation.
4. A/B Testing: Tests page variants to optimize conversion rates through data-driven decisions.
5. Dynamic Text Replacement: Personalizes content by aligning text with visitors’ search queries for higher engagement.
6. Seamless Integrations: Connects with tools like HubSpot and Salesforce for streamlined marketing efforts.
7. Pop-ups & Sticky Bars: Captures leads and promotes offers with customizable options triggered by visitor behavior.
8. Script Manager: Simplifies managing custom scripts like Google Analytics across multiple landing pages.
9. Custom Mobile Pages: Optimizes the mobile experience by tailoring designs specifically for smaller screens.

Pricing

1. Build: $99/Month for 20,00 traffic.
2. Experiment: $149/Month for 30,00 traffic and unlimited a/b testing.
3. Optimize: $249/Month for 50,00 traffic and AI traffic optimization.
4. Agency: $499/Month for 100,00 traffic and unlimited collaborations.

Alternatives:

1. Carrd
2. Leadpages

This is best for marketing teams who want a platform with superior customization options and pre-designed templates to create fast-converting landing pages.

10. RB2B

RB2B shines as a lead generation tool for SDRs who need precise contact-level information, not just company-level insights.

Imagine knowing not only the company browsing your site but also the individual. That’s RB2B’s magic touch!

Setting it up is easy. Just add the RB2B tag to your site and link it to Slack. Then, you’ll receive a notification every time an anonymous visit.

Sure, it doesn’t catch every visitor (except about 10-30%), and it’s a tad limited geographically to the US—but who’s counting?

While the free plan is a sweet starter, you might hesitate to leap to the paid version.

Still, it’s more budget-friendly than its rivals. Now, doesn’t that sound appealing?

Key Features:

1. Person-Level Visitor Identification: Identifies individual visitors and provides LinkedIn profiles for precise targeting and engagement.
2. Real-Time Data Delivery via Slack: Sends visitor profiles instantly through Slack, enabling quick sales actions.
3. High-Intent Lead Generation: Uses algorithms to prioritize leads ready to purchase, enhancing sales efficiency.
4. Integration with Favorite Apps: Seamlessly connects with business tools to streamline workflows and utilize lead data.
5. Compliance with U.S. Data Regulations: Ensures adherence to U.S. data laws to minimize legal risks.
6. Shortened Sales Cycles: Accelerates sales processes by delivering qualified leads and reducing prospecting time.

Pricing

1. Getting started for free gets you 150 credits
2. Pro: $149/month gets you 300 credits with 85c overage
3. Pro+: $349/month gets you 1000 credits with 45c overage

Alternatives:

1. Leadfeedder
2. Clearbit
3. Happier Leads
4. Zoominfo

RB2B is best for GTM Engineers, SDRs, and businesses seeking precise, contact-level website visitor information, especially those operating primarily within the US.

🔨 GOD Tier Tech Stack For GTM Enginers

Best Tools To Run Cold Email Campaign

1. Clay
2. Bettercontact
3. Saleshandy

Best Lead Generation Apps to do Cold Calling

1. BetterContact
2. JustCall
3. Phone Burner
4. Make.com

Best Inbound Lead Generation Tools

1. Aicarousels.com
2. ContentStudio
3. Switchy

OR, PPC Ads.

Best Inbound-Led Outbound Lead Generation Tools

1. Design Content: aicarousels.com
2. Schedule content: – Manually or ContentStudio
3. Insert CTA: On content & Linkedin profile to visit your site
4. Identify Website Visitor: RB2B & BetterContact
5. Cold Email: Saleshandy

Best Lead Generation Software for Omnichannel Outreach

1. ICP Contact Info: Clay, BetterContact
2. MuliChannel Campaign: LaGrowthMachine
3. Cold Call: JustCall, Phoneburner
4. Cold Email: SalesHandy
5. Linkedin Outreach: Expandi

What Is Lead Generation?

Lead generation attracts potential customers and captures their contact information to convert them into loyal clients. It includes inbound methods, like creating engaging content, and outbound strategies, such as direct outreach through emails or calls.

There are two primary categories: inbound and outbound.

Inbound lead generation is your subtle, indirect approach. Imagine setting up a cozy coffee shop where you whip up engaging blogs, newsletters, and other irresistible content. Potential customers will stroll in because they can’t resist your charm and captivating information.

On the other hand, outbound lead generation involves grabbing your metaphorical megaphone. You identify your prospects and conduct direct outreach, such as sending cold emails or even good old-fashioned direct mail.

It’s active and assertive, much like yelling to get someone’s attention across a room.

Why Is Lead Generation Important?

Lead generation is crucial because it drives customer acquisition, ensures consistent business growth, and provides insights into market trends. It helps businesses attract customers ahead of competitors, boosting sales and profitability. Additionally, lead generation supports strategic decisions by offering data to meet customer needs and expand into new markets.

Lead generation does more than boost sales; it feeds your business growth. You’ll enjoy immediate sales and collect valuable insights into market trends. This keeps you on the pulse of your customers’ needs, helping you adapt quickly.

Think about it: while others struggle with guesswork, you have data-backed strategies.

Whether expanding your product line or entering a new territory, lead generation is like a compass, steering you safely to success.

What Is a Lead Generation Software?

Lead generation software is a digital tool that helps capture and convert potential customers through channels like ads, webinars, and chatbots. It streamlines lead acquisition, offers features like visitor tracking, email verification, and prospecting tools, and ensures precise communication to enhance engagement and drive marketing success.

Tools streamline your quest for top-notch prospects, from running ads to deploying chatbots. Many platforms bundle these features, yet each has unique strengths and weaknesses. 

Some might excel with prospecting tools, while others shine as visitor tracking software, giving you insights into potential customers.

Then, there’s the email verification tool. No one likes bouncing emails—it’s like throwing flyers in the wind, hoping one lands in someone’s hand.

What Is a Lead Generation System?

A lead generation system is a strategy-driven platform or suite of tools designed to convert prospects into leads. It includes inbound and outbound systems that attract interested customers and actively seek prospects. These systems enhance efficiency by collecting data, automating outreach, and integrating with CRM for personalized engagement.

Inbound lead generation: Software works like a magnet, pulling in potential customers who’ve already shown interest, maybe through an email click or landing page visit. It effortlessly collects contact data and customizes your outreach strategy with some slick automation options.

Outbound lead generation: Software is more of a hunter. Perfect for cold audiences, it tracks down individuals unfamiliar with your offerings. With tools that score leads and tap into extensive databases, you can reach out and make that initial contact.

To Wrap It All Up

SDRs are on a mission to fill up their sales quota, so you’ve got the perfect arsenal with tools like BetterContact, Clay, and Saleshandy.

With all these options at your fingertips, isn’t it a happy coincidence that lead generation can be both efficient and fun?

By using these powerful software tools, you’re not just finding leads—you’re zooming through the lead generation process with ease, ultimately driving your business’ success.

Now, go conquer those leads!

FAQs