For SaaS & GTM platforms

Build the next outbound stack with us.

The BetterContact Tech Partner Program. Embed verified contact data inside your product: co-build, co-market, and share revenue with the team behind 20+ providers and one API.

Become a PartnerSee how it works
Listed inside Clay, HubSpot, Zapier · + 115 more
Partners who use BetterContact

Let us handle the nitty-gritty of waterfall enrichment for you.

Building a robust waterfall in-house involves a lot of time and resource-intensive work. Plug into ours instead and ship the integration your customers actually want.

Building your waterfall internally

Financial headaches from multiple inflexible contracts

To secure good pricing, you commit to fixed volumes with each provider, which leads to underutilization and wasted spend.

Integrating and maintaining 20+ APIs

A dedicated engineering team is needed to manage 20+ different APIs, each with its own format, error model, and rate limits.

Overpaying for credits that aren't used anyway

Volume commits don't refund. Unused credits at the end of every contract evaporate, quarter after quarter.

Paying for data deemed invalid by external verifiers

API failures and provider updates silently drop accuracy. You pay for the request, your customer pays for the bounce.

Struggling to comply with regional compliance laws

GDPR, CCPA, opt-outs: the legal surface area grows every quarter. Each new region is a new compliance project.

Facing downtimes that leak into bad UX

One provider goes down, your customer sees an error. No fallback, no graceful degradation, no on-call rotation built for it.

Unsure which providers are actually good

Provider quality drifts. Without continuous benchmarking, the ranking you set 6 months ago is already wrong.

Paying for duplicate enrichments

Without deduplication across providers, the same record gets billed twice (or three times) on the same lookup.

BetterContact
One flexible bill instead of multiple contracts

No multiple contractual relationships, renewals, or billing follow-ups. One invoice, one credit balance, every provider.

One API instead of 20+ different endpoints

With BetterContact, you're not locked into fixed volumes per provider: zero wasted credits, one schema, one auth.

Only pay for what you actually use

No integrate-and-maintain tax. Skip the bugs caused by provider drift. We own the maintenance, you ship the feature.

Only pay for valid data

5-layer validation gate ships in front of every credit. Bounces, catch-alls, and dead mobile numbers never bill.

Global compliance, built in

GDPR, CCPA and opt-out lists pre-wired.One DPA covers every region.

Uninterrupted enrichment, even on provider outages

Native failover handles API downtime. When a provider drops, the waterfall keeps flowing and your customer never notices.

Intelligent waterfall, re-ranked weekly

We benchmark every provider against every region, industry, and seniority, then route to the best on-the-fly.

Compliantly grow your proprietary database

Every enriched record you keep is yours, with the audit trail to prove its source, lineage, and consent posture.

Kai BrandtKai BrandtCo-Founder & CEO · Genesy AI
By using BetterContact's waterfall enrichment at scale instead of our own, we saved $60k on an internal data engineer and had 32% less invalid-data spend. All in one flexible billing. Our customers love the data, and close deals with leads we couldn't provide contact data for previously.
Why partner with BetterContact

A partnership built for builders, not slide decks.

No exclusivity clauses. No 90-day legal review. We move at the speed of your roadmap and we ship co-built features in weeks, not quarters.

Sandbox API + 3k free credits

A dedicated test environment with synthetic-but-realistic data. Your engineers can iterate on the integration without burning your customers' credits.

  • v2 stable + v3 preview access
  • Webhook replay tooling
  • Direct Slack channel with our API team

Joint customer success

When a customer trips on an integration boundary, we hop on the call with you, not the other way around. One Slack channel, two engineers, zero ticket round-trips.

  • Shared on-call rotation for P1s
  • Quarterly product roadmap sync
  • Pre-release feature access

Predictable, transparent pricing

Volume tiers published openly. No "call us" pricing, no surprise rate-limit haircuts. If you ship to 10,000 customers, we have a number for that today.

  • Public volume tiers
  • Annual price-lock clause
How it works

From application to launch in a few days.

A predictable path, milestone by milestone. No moving goalposts, no "we'll get back to you" black box.

01Day 1 · 30 min

Apply & scope

30-minute intro call with our partnerships team. We define use cases, success metrics, and the integration surface area together.

02Day 2 · async

Sandbox + spec

You get sandbox API keys and 3k credits within 24h. We draft an integration spec together: endpoints, auth, rate limits, billing.

03Days 3–5 · build

Co-build & QA

Your engineers ship, ours review every PR within 24h. Joint Slack channel, weekly sync, shared error-rate dashboard. No back-and-forth ticketing.

04Day 6 · launch

Co-launch & promote

Joint blog post, both newsletters, simultaneous tweet thread. Marketplace listing flipped live. Revenue share starts on day one.

Apply · 2 minutes

Tell us about your integration.

If we both see a fit, we'll send sandbox keys within 24 hours. No NDA dance, no slide-deck request.

  • Reply within 1 business day, every time.
  • Speak to an engineer, not a BD rep.
  • Sandbox credits ship before contract.
FAQ

Honest answers to the real questions.

Is there a partner fee?
No. Joining the partner program is free. Larger, contract-led partnerships are sized on your wholesale credit commit, not a partner fee. We don't believe partners should pay to bring us revenue.
How is revenue share attributed?
Every BetterContact account created via your integration carries a partner ID. We attribute 100% of that account's revenue to you, for the lifetime of the account, paid monthly via PayPal.
Do you require exclusivity?
Never. You can integrate with Apollo, Clay, our competitors, or all of the above. Our job is to be the best option in your workflow, not to block alternatives.
How long does the review take?
First response within 1 business day. Sandbox keys within 24 hours of the intro call. Tier assignment within 30 days of usage data. We publish our SLAs publicly and report against them quarterly.
Can we white-label the API?
Yes, for contract-led partnerships. Your customers will never see the BetterContact brand. We provide a co-branded compliance pass-through (GDPR, DPA) so your security review doesn't restart from scratch.
What if our integration usage drops?
No clawbacks. No re-tier downgrades for 12 months. We'd rather have a slow quarter together than a panicked partnership team. If something structural changes, we have an honest conversation.
partners@bettercontact.rocks · always open

Let's build something your customers actually ask for.

Whether you're shipping a v1 column or a deep, bidirectional CRM sync, we'd love to talk. The form takes 2 minutes; the reply lands within 24 hours.

Become a Partner