Genesy’s struggles from maintaining their own ‘waterfall enrichment’ led to a dilution in focus.
Genesy’s struggles from maintaining their own ‘waterfall enrichment’ led to a dilution in focus, which made them look for a solution to achieve what they initially tried to set up themselves, but without the operational and financial difficulties.
They also wanted to have 1 flexible billing, without needing to negotiate with multiple providers, which require expensive yearly commitments.
Genesy’s customer base requires global data for multi-country outreach, thus they need various databases. However, each data provider has different API rate limits and billing models, which made it time-consuming and complicated to set up and maintain, both from the operational as well as financial side.
Genesy also struggled with a high amount of invalid data and lack of proper verification thereof, leading to a bad user experience, as well as high costs for unusable data.
The struggles from maintaining their own ‘waterfall enrichment’ led to a dilution in focus, so Genesy reached out to BetterContact to achieve what they initially tried to set up themselves, but without the operational and financial difficulties.
On top, they got a flexible, monthly pricing model with BetterContact, by just paying a base at the beginning of the month, and being charged what they consumed additionally by the end of the month.
As BetterContact verifies each email and mobile phone number through various verification layers, Genesy’s user experience increased significantly, their overall costs decreased, and their previous uncertainty of what they actually pay for one valid data point vanished.
Tested sample datasets to compare enrichment & verification quality with existing system. Genesy’s benchmarks showed a significant increase in enrichment rates, and a large drop in invalid data.
Onboarded internal team and beta users to validate performance in real use. Early user feedback confirmed increased match rates and smoother workflows. Edge cases were reported and resolved collaboratively with BetterContact’s support team.
Successful, full transition to BetterContact for all users. All email and mobile phone enrichments were now handled via BetterContact’s API, reducing manual oversight and improving user experience.
Continuous monitoring, mutual feedback loops, and tailored data improvements by BetterContact based on Genesy’s lead profiles. Regular syncs between both teams, as well as a Slack channel, ensure evolving business needs are met.
Run your roughest list through the waterfall and compare the valid-data count yourself.