SaaS integrationYC X25
Throxy (YC X25)

“More Emails, One API, Zero Lock-ins”

Throxy’s challenge of managing multiple enrichment providers in their waterfall made daily operations messy and diluted their focus.

PR
Pablo RamosCo-Founder @ Throxy (YC X25)
ProductB2B Lead Generation AI Agents
StageSeed
LocationLondon, UK
IndustryAI Agents
Full rollout in production6 days
>10%more untouched leads
20%more meetings booked
0additional vendor lock-ins
The Goal

“More Emails, One API, Zero Lock-ins”

Throxy’s challenge of managing multiple enrichment providers in their waterfall made daily operations messy and diluted their focus. To get the results they wanted – more valid emails and untouched leads – they plugged BetterContact into their existing flow instead of adding even more separate tools.

Now, they get access to 20+ email providers through one simple API and only pay for what they actually use, with no locked yearly contracts or hidden minimums. The result: more valid emails, more meetings booked, no vendor headaches.

The Challenge

“Extreme difficulty of finding valid emails for traditional industries”

Throxy helps B2B companies book meetings with decision-makers in traditional sectors like manufacturing, distribution, logistics, finance, and healthcare. These industries are notoriously difficult for outbound teams — contact data is fragmented, outdated, or simply missing.

Before BetterContact, Throxy juggled multiple data vendors in a waterfall enrichment setup. This came with high costs, marginal data gains, and operational friction from managing multiple contracts and subscriptions.

Why BetterContact?

“Plug-in enrichment layer that finds more valid emails - in one API”

The struggle of managing multiple enrichment providers in their own ‘waterfall’ led to diluted focus and increasing operational overhead for Throxy. So they decided to extend their enrichment stack with BetterContact – achieving the same goal they were building themselves, but without the hidden costs and daily complexity.

On top of that, BetterContact’s flexible, credit-based pricing means Throxy only pays for the extra valid emails they actually get – no locked-in minimums or wasted subscriptions.

Because BetterContact verifies each email through multiple quality layers, Throxy’s outreach success rate improved noticeably, costs stayed predictable, and the uncertainty about what they really pay per valid contact disappeared — freeing the team to focus on what matters: booking more meetings for clients.

Roadmap (Implementation)

How the rollout ran

Day 1

Data Validation Sprint

Throxy sampled contacts with missing emails and tested new match rates. Both teams aligned on a minimum viable hit rate to move forward confidently.

Days 2-3

Lightweight integration

Throxy ran a first outbound campaign using the new enriched data, testing real deliverability through live outreach, and saw high deliverability, with minimized bounce rates (0.8%).

Days 4-5

Soft rollout with selected clients

Used the new data with selected customers, monitored real usage and impact on lead pipelines, and gathered rapid feedback. As BetterContact provided access to ‘untouched’ leads, the booked meeting rates were higher than usual campaigns.

Day 6

Push to production

Continuous monitoring of performance and refining of data outputs to match Throxy’s evolving lead profiles. Ongoing feedback loops, regular team syncs, and a shared Slack channel ensure both sides stay aligned and new business needs are quickly addressed.

The Results & Successes
>10%more untouched leads
20%more meetings booked
0additional vendor lock-ins

Ready to see the same lift on your list?

Run your roughest list through the waterfall and compare the valid-data count yourself.

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