Throxy’s challenge of managing multiple enrichment providers in their waterfall made daily operations messy and diluted their focus. To get the results they wanted – more valid emails and untouched leads – they plugged BetterContact into their existing flow instead of adding even more separate tools.

Now, they get access to 20+ email providers through one simple API and only pay for what they actually use, with no locked yearly contracts or hidden minimums. The result: more valid emails, more meetings booked, no vendor headaches.

Throxy helps B2B companies book meetings with decision-makers in traditional sectors like manufacturing, distribution, logistics, finance, and healthcare. These industries are notoriously difficult for outbound teams — contact data is fragmented, outdated, or simply missing.

Before BetterContact, Throxy juggled multiple data vendors in a waterfall enrichment setup. This came with high costs, marginal data gains, and operational friction from managing multiple contracts and subscriptions.

The struggle of managing multiple enrichment providers in their own ‘waterfall’ led to diluted focus and increasing operational overhead for Throxy. So they decided to extend their enrichment stack with BetterContact – achieving the same goal they were building themselves, but without the hidden costs and daily complexity.

On top of that, BetterContact’s flexible, credit-based pricing means Throxy only pays for the extra valid emails they actually get – no locked-in minimums or wasted subscriptions.

Because BetterContact verifies each email through multiple quality layers, Throxy’s outreach success rate improved noticeably, costs stayed predictable, and the uncertainty about what they really pay per valid contact disappeared — freeing the team to focus on what matters: booking more meetings for clients.