8 Best Cold Calling Software for Agencies 2026 [Honest Reviewed]

Written by

Roman Hipp
8 Best Cold Calling Software for Agencies

You’ve probably noticed that cold calling isn’t what it used to be, and that’s actually good news. 

In 2026, you’ll find cutting-edge software solutions that transform those dreaded cold calls into strategic conversations.

Whether you’re running a small agency or managing sales operations, these eight tools can turn your cold calling efforts from tedious to tremendously effective.

Let’s examine how these compare to each other.

Cold Calling SoftwareStarter PricingBest For
Aircall$120/monthBest for agencies with a mid-level budget to get started.
Hubspot SalesHub$90/monthBest for automatic call logging & agencies with a bigger budget.
Microsoft Teams Phone$13/monthBest budget-friendly app for anyone to get started.
Close$49/monthBest cold calling software for a range of features with strong CRM.
PhoneBurner$165/monthBest for power dialer features.
MyPhoner$25/monthBest for freelancers & solopreneurs on a tight budget.
CloudTalk$27/monthBest for agencies getting started & targeting international ICP.
JustCall$78/monthBest for scalable operations for agencies requiring several integrations.

What Is Cold Calling?

Cold calling is the practice of contacting potential customers by phone without prior interaction. Salespeople use scripts to introduce products or services, often reaching prospects unaware of the offer. Modern cold calling uses software with automated dialing, call scripts, and analytics, making outreach more efficient and data-driven.

While door-to-door sales were once common, modern technology has upgraded this approach. Modern cold calling software streamlines the process with

  • Automated dialing
  • Scheduling
  • AI Dynamic call scripts
  • Comprehensive performance
  • Analytics tracking

You’ll find sales teams utilizing these tools to manage every customer touchpoint efficiently, allowing them to work remotely while maintaining productivity.

Check out our study on cold calling statistics.

What is Cold Calling Software?

Cold calling software is a digital tool that automates outbound sales calls and integrates with CRM systems. It boosts efficiency through automated dialing, call tracking, and performance analytics. The software helps sales teams manage prospect databases, streamline workflows, and turn every call into a measurable sales opportunity.

According to Rain Group, Cold calling has a staggering 82% success rate. You’ll want to take full advantage of every opportunity this technology offers.

Think of it as your sales team’s secret weapon for generating leads efficiently; it also gathers valuable revenue intelligence about each call’s performance.

The software tracks important metrics, manages your prospect database, and boosts sales efficiency through intelligent automation.

It’s not just about making calls anymore; it’s about making every call count.

As part of broader contact center solutions, cold calling software helps your team maintain its competitive edge.

How to Choose the Best Cold Calling Software for Agency Owners

Choose the best cold calling software for agency owners by prioritizing features that maximize efficiency and sales performance.

How to Choose the Best Cold Calling Software for Agency Owners

Look for power dialers, call recording, real-time cold call objection handling, voicemail drops, and detailed call analytics. Ensure the platform integrates with your CRM, supports scalability, and offers seamless integrations for future growth.

  1. Power Dialer
  2. Call Recording
  3. Real-Time Objection Handling
  4. Voicemail Drop
  5. Call Analytics
  6. CRM Support
  7. Integrations
  8. Scalability

1. Power Dialer

A power dialer is an automated calling system that rapidly dials phone numbers from a contact list, connecting sales reps only when a live person answers. The power dialer helps save time, increase call volume, and improve conversion rates by automating repetitive dialing and data entry tasks.

As it automates outbound calls and helps manage prospect lists, it increases your efficiency.

What makes power dialers indispensable is their ability to maximize your sales reps’ most valuable asset: TIME!

By handling routine tasks such as

  • Automation schedules
  • Follow-up reminders
  • Data entry/enrichment

Your team can focus on what truly matters: meaningful conversations with potential clients.

Think of a power dialer as your sales team’s secret weapon; it eliminates the busywork that typically bogs down productivity, allowing your reps to spend more time closing deals and less time on manual tasks.

2. Call Recording

Call recording in cold calling software captures and stores both inbound and outbound sales calls for quality monitoring and training purposes. It helps in improving sales performance through coaching, identifying customer needs, and ensuring compliance. Advanced systems also record screen activity for a complete view of team-customer interactions.

As sales teams rely heavily on continuous improvement, call recording features have become a mandatory feature.

✅ Inbound & Outbound call Recording: Always look for a platform that allows you to record both inbound and outbound calls, making it easier to review calls and provide targeted coaching to your sales representatives.

✅ Automatic & Manual Recording: Look for software that offers both automatic and manual recording options, with straightforward setup processes that won’t hinder your team’s workflow.

✅ Screen Activity: The best call recording features don’t just capture audio; they also record screen activity, providing a comprehensive view of how your team handles customer interactions.

Why, you ask?

Well, this feature is mandatory for training new hires and helping experienced representatives refine their conversations and pitches.

Additionally, when managers can listen to recordings with their team during call blitzes, they can spot opportunities for improvement in real-time.

Idea icon

Did You Know? A study by the RAIN Group found that sales representatives have an 82% success rate when making cold calls.

3. Real-Time Objection Handling

Real-time objection handling is a feature in cold calling software that analyzes live conversations and provides instant guidance when prospects raise concerns.

The best tools use – 

  • Sentiment analysis
  • AI-driven prompts
  • Sales methodology tracking (like BANT or SPIN)

These suggestions help coaching reps improve instantly to boost conversion rates.

What’s really cool is how scripted calling support automatically suggests the right questions at the right time.

You no longer have to review every single call; the software tracks whether reps are following protocols and highlights those who need extra coaching.

It’s like having a virtual sales mentor watching over your shoulder, minus the awkward hovering.

4. Voicemail Drop

A voicemail drop feature in cold calling software lets sales reps automatically send pre-recorded voicemail messages when a prospect doesn’t answer. It helps to save time, maintain message consistency, and increase call efficiency by allowing reps to focus on live conversations instead of repeating the same message.

Instead of manually recording the same message repeatedly, you’ll create a user-friendly automation rule that instantly “drops” pre-recorded voicemails to your prospects.

Speed and consistency are mandatory. Your team can reach more leads while maintaining a personal touch. It’s like having an army of clones delivering your perfect pitch every time.

Idea icon

Did You Know? 80% of cold calls end up in voicemails. So make sure your voicemail stands out.

5. Call Analytics

Call analytics in cold calling software tracks and analyzes call data to measure sales performance, conversation quality, and conversion rates.

It helps managers identify-

  • Top-performing scripts
  • Monitor team productivity
  • Optimize campaigns 

Which drives measurable sales growth.

Managers get deep insights into how their sales team converts prospects into customers.

You’re not just collecting data;  you’re unlocking the secrets to increase sales.

Track, measure, and optimize your team’s performance by examining call patterns, conversation quality, and successful closing techniques.

It’s like having a microscope that reveals exactly what makes your top performers tick. 

6. CRM Support

CRM support allows seamless integration between call data and customer relationship management systems. It helps improve lead tracking, follow-up, automates data sync, and provides sales teams with real-time access to customer insights, enhancing productivity, call personalization, and overall sales performance.

👉The sales team always loves this streamlined lead management approach, as it means you’ll never miss an opportunity to connect with potential clients.

⭕Additionally, not having your personal CRM integrated into your cold calling software can be a deal breaker. People often abandon a good cold calling software if it’s not compatible with their CRM, as they may have to transfer the entire customer database into a supporting CRM.

Besides, if you really like a tool and they don’t have your CRM support. You can bypass it if they have Zapier, Make, or Pabbly integrations.

7. Integrations

Integrations in cold calling software connect your dialing system with CRM, email, and communication tools to streamline sales workflows. Their importance lies in centralizing customer data, improving team collaboration, and ensuring that every interaction, from the initial call to the closed deal, is tracked, measured, and optimized for efficiency.

Your cold calling software should integrate seamlessly with your existing tools, allowing your team to record critical deal details directly within any of your other softwares.

This connectivity allows you to measure every stage of customer interaction, from initial contact to final sale.

When evaluating new software, always check the integration capabilities – you’ll want your internal communication tools to work harmoniously with your calling system.

8. Scalability

When you’re investing in cold calling software, considering future scalability can save you from costly software migrations down the road.

Questions to ask yourself:

It’s crucial to understand how your chosen platforms handle user expansion and the associated costs before making a long-term commitment.

Always look for cost-effective solutions that offer flexible scaling options and secure data handling as your agency grows.

Before signing up, ask vendors about their customizable user packages and pricing tiers; you’ll want to avoid any surprising costs when it’s time to scale up.

Best Cold Calling Software for Agency Owners

The best cold calling software for agency owners depends on budget and growth goals. Microsoft Teams Phone is the cheapest option at $10 per user monthly, making it ideal for budget-conscious founders. For scaling agencies, Aircall is the best choice, offering power dialers, CRM integration, analytics, and call recording starting at $140 per month.

Then there are Close and PhoneBurner, which round out the top options, each bringing unique capabilities, such as advanced analytics, seamless CRM integration, and power dialing, to the table.

These platforms aren’t just about making calls – they’re comprehensive solutions that’ll help you track performance, manage team communications, and ultimately close more deals while keeping your sanity intact.

Fun Fact: The average cold calling success rate (defined as achieving the desired outcome from the call) is approximately 2.3%. The use of specialized cold calling scripts and personalized approaches can increase success rates up to 10%.

Shortlisted: 3 Best Cold Calling Software 

  1. Microsoft Teams Phone: Best for getting started asap with a low budget.
  2. Aircall: Best for agencies to get started with multiple SDRs.
  3. JustCall: Best for seriously scalable cold calling operations.

1. Aircall

aircall pricing

A smooth operator in the cold calling software arena, Aircall positions itself as your CRM’s best friend, offering seamless integration capabilities that’ll transform your outreach game.

The system integrates with CRM platforms to create automated workflows, making your multichannel outreach more efficient and conversion-focused.

You’ll love how their auto-dialer and click-to-dial features help your team zip through call lists while capturing all essential lead data.

With advanced analytics and reporting, you can track sales performance against call volumes, helping you identify areas for improvement.

Additionally, you’ll enjoy unlimited calling within the US and Canada – ideal for North American businesses seeking to minimize their calling costs.

Starting at $30 per user per month (with a minimum of three users) and at $50/user/month for the Professional plan, Aircall is particularly attractive for small to medium-sized teams.

  1. Interactive Voice Response (IVR): Smart IVR guides callers to the right team instantly, enhancing the experience and reducing wait times.
  2. Intelligent Call Routing and Transfers: Routes calls by priority, time, or skill. Warm transfers allow teammates to discuss the call before handing it over.
  3. Call Monitoring and Recording: Managers monitor and record calls for quality assurance and training purposes. Agents can pause recordings to ensure compliance with regulations.
  4. Reporting & Analytics: Detailed call metrics, AI summaries, transcriptions, and topic detection help improve performance and decision-making.
  5. Global Numbers: Acquire toll-free and international numbers to connect with customers worldwide.

2. Hubspot Sales Hub

Hubspot Saleshub

Sales powerhouse Hubspot Sales Hub stands out as the go-to solution for founders who need comprehensive cold calling capabilities integrated with their CRM.

You’ll convert leads more efficiently as the dashboard tracks sales performance and deal momentum across your pipeline.

Making outbound calls is seamless with desktop and VoIP capabilities that let you dial local numbers in your target country.

While there’s no predictive dialer that optimizes the calling time feature, you’ll love how the system automatically logs calls and helps address risks through smart task automation.

The platform even works on mobile devices, keeping you connected on the go.

✅Learn how to use the BetterContact HubSpot app.

Be prepared for premium pricing: you’ll need the Enterprise plan ($1,200 per month) to access Conversation Intelligence. Sales Analytics is included with both the Professional and Enterprise tiers.

  1. Conversational Intelligence: Records, transcribes, and analyzes calls to provide insights for improving call effectiveness.
  2. Browser-Based Calling: Make calls directly from your desktop or browser, ensuring seamless and efficient dialing.
  3. Automatic Call Logging: All calls and interactions automatically log into HubSpot CRM, ensuring accurate tracking and follow-up.
  4. Follow-Up Automation: Automates personalized follow-up emails to prospects, keeping conversations warm and increasing conversion potential.
  5. CRM Call Prioritization: Uses CRM data to prioritize calls, focusing reps on high-value prospects to maximize conversion chances.

BetterContact has built-in HubSpot integration.

3. Microsoft Teams Phone

Microsoft Teams phone Calling

Microsoft Teams Phone presents a deceptively simple pricing structure that might leave your wallet lighter than expected. 

For agencies focused on cold calling, the limitations of Microsoft Teams Phone become apparent. You won’t find advanced predictive dialing or comprehensive software records for follow-up management.

The platform’s usability centers on basic VoIP features and Dynamics 365 integration, but it lacks sophisticated call center capabilities.

While it handles inbound calls efficiently, the restricted availability in Country Zone 1 and limited international numbers might constrain your agency’s growth potential.

While basic plans start at $10 per user/month, you’ll need additional subscriptions and calling plans to make it functional, pushing costs higher than anticipated.

  1. VoIP and PSTN Calls: Make and receive voice/video calls over the internet or public switched telephone network with flexible device switching.
  2. Call Queues & Auto Attendants: Automate inbound call routing with personalized greetings and skill-based distribution to reduce wait times.
  3. AI-Generated Summaries: Get automatic call notes, real-time transcription, and insights powered by Microsoft Copilot for smarter conversations.
  4. Collaborative Calling: Advanced call handling with call transfers, forwarding, simultaneous ringing, and shared lines to improve teamwork.

4. Close

Close io crm pricing

Cold calling champions have found their match in Close, an end-to-end CRM solution that transforms prospecting across multiple channels.

You’ll get worldwide inbound and outgoing calling capabilities, plus the ability to send texts and acquire international numbers in over 200 countries – perfect for sales superstars looking to expand globally.

While agents use scripts to engage prospects, Close’s analysis software tracks every aspect of your calling strategy.

The mobile app keeps you connected on the go, and features like one-click voicemail drops maximize your opportunity to reach more leads efficiently.

For teams on Business or Enterprise plans, call coaching allows managers to listen in and offer tips during calls.

You’ll also get comprehensive reporting that breaks down call metrics, helping identify areas for improvement in your outreach efforts.

You can get started with Close as low as $49 per month, and yes, it does include the calling features on the Essentials plan.

  1. Power Dialer: Automates dialing through lead lists, boosting outbound call volume without switching apps.
  2. Predictive Dialer: Calls multiple numbers simultaneously, connecting reps only when a real person answers.
  3. Call Logging & Recording: Automatically logs and records all calls within the CRM for easy review and training.
  4. One-Click Voicemail Drop: Quickly leave pre-recorded voicemails to save time between calls.
  5. Call Coaching: Enables real-time listening, whispering, or barging to coach reps during live calls (Scale plan).

5. PhoneBurner

phoneburner pricing

Founders seeking specialized outbound calling capabilities will find PhoneBurner to be their match.

You’ll breeze through prospect lists using the power dialer, while comprehensive call tracking and analytics help you measure every sales touchpoint.

When leads answer, you’re instantly connected; when they don’t, automated voicemails and follow-ups keep your pipeline moving.

The platform’s call monitoring features ensure your team maintains quality standards, while folder organization keeps your outbound sales calls structured and targeted.

Additionally, features like email tracking and unlimited dialing minutes provide everything needed to scale your outreach effectively.

At $149 per user per month, you’ll get a robust platform that transforms your team of closers into efficiency machines through powerful post-call workflow automation.

  1. Power Dialer: Automatically dials multiple leads, increasing contact rates and saving time by eliminating manual dialing delays.
  2. 1-Click Voicemail Drops: Leave pre-recorded voicemails instantly to save time and maintain call momentum without repeating messages.
  3. Call Recording & Analytics: Records calls for quality monitoring and provides analytics to improve sales performance and coaching.
  4. Automated Follow-Ups: Sends triggered emails and SMS after calls to keep prospects engaged without extra manual effort.
  5. Lead Management & Integration: Organizes contacts, tracks interactions, and integrates with major CRMs for a seamless sales workflow.

6. MyPhoner

myphoner pricing

Three standout features make Myphoner a game-changer for founders seeking efficient cold calling software: intelligent lead queuing, duplicate contact prevention, and seamless CRM integration, all in a tight budget.

The platform’s streamlined boarding process gets your superstars up and running quickly, while its robust lead management system ensures no prospect falls through the cracks.

You’ll love how Myphoner’s reporting and analytics create coachable moments by tracking your team’s performance in real-time. 

Whether you’re managing a small team or flying solo, Myphoner delivers the core functionalities you need without overwhelming complexity – perfect for founders who want sophisticated features without breaking the bank.

Here’s a few cold call statistics to help you up your outbound game.

At just $16 per month per seat (or $25 for the Plus Plan), it’s a budget-friendly powerhouse that’s fully integrated with CRM systems.

  1. Power Dialer: Automatically dials leads from queues, maximizing talk time and reducing manual dialing delays.
  2. Lead Claiming & Locking: Enables team members to claim and lock leads, preventing duplicate calls and overlap.
  3. Email & SMS Integration: Send personalized follow-up emails and SMS directly within the platform to boost engagement.
  4. Live Monitoring & Training: Supervisors can listen in on calls for real-time coaching and feedback (Premium plan).
  5. Duplicate Detection & Management: Identifies and resolves duplicate leads to maintain clean and efficient call lists.

7. CouldTalk

cloudtalk pricing

CloudTalk stands as a powerhouse solution in the cold calling software arena, delivering an all-in-one contact center that’s ideally suited for both solo founders and larger teams.

The platform’s intuitive dashboard enables you to upload prospect lists and start dialing with just one click, while robust security measures safeguard your customers’ consent and data.

What sets CloudTalk apart is its extensive integration capabilities. You’ll find seamless connected calls through virtual numbers in 140+ countries, plus native CRM connections and Zapier support for your existing tools.

The cloud storage ensures your call data is always accessible, and the AI Voice Agents can handle automated calls and lead qualification without breaking a sweat.

At $27 per user monthly, you’re getting a comprehensive solution that scales with your needs.

  1. Skills-Based Call Routing: Automatically directs callers to agents with the right expertise, reducing wait times and improving first-call resolution.
  2. Post-Call Tagging: Allows agents to tag calls after completion for better categorization and follow-up.
  3. Advanced Reporting: Provides detailed reports on call metrics to optimize team performance and identify trends.
  4. Real-Time Analytics: Offers live insights into call queues, agent activity, and call performance for immediate decision-making.
  5. CRM Integrations: Seamlessly connect with popular CRMs to unify customer data and streamline workflows.

8. JustCall

Justcall pricing

JustCall is a powerhouse cloud-based solution that’s changing the cold calling scene for agency owners. This intelligent platform offers a dedicated business auto dialer that’ll slash your downtime and boost productivity across 58 countries with local numbers.

You’ll love JustCall’s responsive call tracking features, which seamlessly integrate with your CRM to keep your team compliant and ready.

The system automatically updates lead records and allows you to monitor live calls, making it perfect for coaching your sales team in real-time. It’s like having a personal assistant who never sleeps, handling your call management while you focus on closing deals.

Plus, the automatic follow-up process ensures your prospects receive materials faster than you can say “sold!”

Starting at $39 per user per month, you’ll need to purchase at least two licenses, which would be approximately $39*2 = $78.

  1. Cloud-Based Calling: JustCall offers a scalable, AI-powered cloud phone system that enables VoIP calls, messaging, and remote work without hardware constraints.
  2. Bulk SMS & Drip Campaigns: Easily create and schedule bulk SMS campaigns to send personalized or mass messages, managing replies via JustCall’s text inbox.
  3. Custom Workflows: Automate call routing, follow-ups, and other processes with flexible no-code workflows using conditional logic to streamline operations.
  4. Multi-level IVR: Configure multi-tier IVR menus with custom greetings and forwarding options, assign IVRs to multiple numbers, and manage multiple IVRs per number.
  5. Intelligent Call Routing: Automatically route inbound calls based on CRM data, contact ownership, and custom rules to ensure calls reach the right agents efficiently.
  6. Real-Time Analytics: Monitor call volume, agent performance, queue status, and customer sentiment through an intuitive dashboard for data-driven decisions.

What Are The Benefits of Using Cold Calling Software?

Modern cold calling software offers benefits that can significantly upgrade your agency’s sales performance.

You’ll save precious time by automating repetitive tasks while keeping key customer details organized in one central hub. Just like reviewing game tape in sports, you can study recorded calls to improve your team’s practices and boost success rates.

Additionally, you’re no longer tethered to a desk phone, allowing you to make professional calls directly from your mobile phone while maintaining detailed records of every interaction.

The software takes extra precautions to keep your data secure while providing valuable insights into call performance.

Best of all, these tools integrate seamlessly with your CRM, ensuring you never miss an opportunity to nurture leads and close deals more effectively.

  1. Time Savings & Automation: Cold calling software automates tasks such as dialing, call logging, and voicemail, allowing representatives to focus more on live conversations.
  2. Mobile Flexibility: Reps can make professional calls from their mobile devices while keeping every interaction tracked and organized.
  3. Call Recording & Training: Recorded calls become a library of best practices, enabling managers to coach teams and train new representatives effectively.
  4. Real-Time Transcription: AI-powered live transcription allows faster call reviews and enables real-time coaching during ongoing conversations.
  5. AI-Powered Insights: Software detects competitor mentions and keywords, while AI coaching prompts guide reps with on-the-spot responses.
  6. More Calling Opportunities: Click-to-dial and voicemail drop features increase call volume by reducing manual work and speeding up outreach.
  7. CRM Integration: Automatic syncing with CRMs consolidates all notes, transcripts, and customer history in one central hub.
  8. Performance Analytics: Detailed metrics turn every call—even unanswered ones—into insights for improving sales outcomes.
  9. Data Security & Compliance: Built-in safeguards protect customer data while ensuring compliance with regulations, such as the TCPA.
  10. Scalable Coaching: AI tools and coaching features empower reps of all levels, making teams more effective and consistent.

Why Trust Our Cold Calling Software Reviews?

Trust our cold calling software reviews because they are based on real expertise and transparent testing. Led by Roman Hip, with vast sales experience and a strong agency network. Our team has tested over 200 tools and is working with more than 1,000 agencies. Using our network, we can produce unbiased playbooks that deliver authentic, reliable insights for agency owners.

As active participants in the RevOps & GTM field, we understand the challenges you face when selecting software. Our testing playbooks are thorough and unbiased, developed over years of hands-on experience and expertise.

We maintain complete transparency about our review methodology, ensuring you get authentic insights rather than sugar-coated marketing speak. When you’re investing in cold calling software, you need reliable information – and that’s precisely what we deliver.

Cold Calling Alternative Paths to Scale RevOps

Cold calling alternatives to scale an agency by RevOps include cold emailing, LinkedIn outreach, social media engagement, and SEO optimization. Cold emailing uses automation tools for efficient prospecting, while LinkedIn outreach warms up leads before calls. Social media builds trust with interested prospects, while SEO attracts inbound leads that are ready for a conversation.

  1. Cold Emailing
  2. LinkedIn Outreach
  3. Social Media
  4. SEO

Cold Emailing

Successful cold emailing campaigns can transform your agency’s outreach efforts when you combine the right tools and automation strategies.

By leveraging tools like Instantly for cold emailing across different geographies, you’ll streamline your prospect contact process. When positive leads emerge, sync them to Airtable using Make or Zapier – it’s like having a well-oiled machine working for you!

Don’t stop there. Enrich your data by connecting with prospects’ LinkedIn profiles to gain insight into their background and role.

Then, use BetterContact’s waterfall enrichment system to gather phone contacts for targeted follow-ups. This multi-channel approach helps you move beyond misc. & other basic outreach methods, creating a comprehensive strategy that combines email automation with personalized cold calling for maximum impact.

  1. Build your Ideal Customer Profile (ICP).
  2. Use Apollo & ExportApollo to build a lead list.
  3. Enrich the ICP’s emails with B2B Data Providers like BetterContact.
  4. Verify the emails’ SMTP & Catch-All stats with Reoon & BounceBan. If you use BetterContact, it provides double-verified emails.
  5. Set up email sequences with hyper-personalized copy and no-brainer offers.
  6. Use Instantly (or Smartlead / Saleshandy) to send automated cold emails across different regions.
  7. When leads reply positively, sync them to Airtable using Make or Zapier for organized tracking.
  8. Enrich leads by checking their LinkedIn profiles to understand roles, interests, and decision-making power.
  9. Use BetterContact to build mobile phone numbers list of high-potential leads.
  10. Follow up with a targeted cold call, combining email + phone for a multi-channel approach.

LinkedIn Outreach

LinkedIn outreach provides a powerful alternative to traditional cold calling, enabling you to establish meaningful connections before making a call.

Even rookies into tomorrow’s sales landscape can transform illegible meeting notes into actionable leads using this approach.

Here’s the process: Start with LinkedIn Sales Navigator to build your ideal customer profile (ICP).

You’ll notice your gong connect rates increase significantly with a Sales Navigator subscription.

Use Expandi to run automated outreach campaigns, making your miscellaneous & other prospecting efforts more efficient.

When prospects respond positively, leverage BetterContact to find their phone numbers – turning your LinkedIn connections into qualified leads ready for a speaker-to-speaker conversation.

This strategic approach warms up your prospects before the call, making them more receptive to your pitch.

  1. Build your Ideal Customer Profile (ICP) in LinkedIn Sales Navigator.
  2. Use advanced filters (industry, role, geography, company size) to create targeted lists.
  3. Scrape the list using Scrupp.com
  4. Detect pain point or intent to craft personalized outreach DMs with a no-brainer offer.
  5. Use Expandi to automate outreach campaigns.
  6. Track responses and move positive replies into a CRM or Airtable.
  7. Enrich leads with BetterContact to find verified phone numbers.
  8. Cold Call your warmed-up LinkedIn connections to close them.

Social Media

Since traditional cold calling can feel like throwing darts blindfolded, social media offers a more strategic path to connect with prospects who’ve already shown interest in your content.

You’ll want to focus on LinkedIn, where B2B decision-makers hang out. Post valuable content regularly to build your presence and engage with your target audience.

Once you’ve got some traction, you can use tools like PhantomBuster to scrape interaction data from your posts – these are people who’ve already shown interest in what you’re saying.

Here’s where it gets interesting: Take those LinkedIn profiles and feed them into BetterContact. Now you’re not just cold calling – you’re reaching out to warm prospects who know your content.

It’s like having a conversation with someone who’s already nodding along to your ideas.

  1. Build your presence on LinkedIn or any other social media by posting valuable, niche-focused content regularly.
  2. Engage with your target audience through comments, shares, and DMs.
  3. Use PhantomBuster to scrape engagement data (likes, comments, shares) from your posts.
  4. Collect LinkedIn profiles of people who interact with your content.
  5. Enrich these profiles with BetterContact to get verified phone numbers.
  6. Reach out to warm leads via cold calls or emails now, as they are already familiar with your content.
  7. Repeat the cycle by analyzing which content drives the most engaged prospects.

SEO

While cold calling remains a direct approach, implementing a robust SEO strategy lets you flip the script by having prospects come to you. By optimizing your website for search engines, you’ll naturally attract potential clients who are actively searching for your services.

Once you’ve got visitors on your site, you can leverage website visitor identification tools like RB2B to gather valuable information about who’s checking out your pages. This software reveals company profiles and visitor behaviors, providing you with useful insights into potential prospects.

Here’s where it gets interesting with Bettercontact, you can find phone numbers for these pre-qualified leads.

Now, instead of cold calling strangers, you’re reaching out to prospects who’ve already shown interest in what you offer. It’s like turning the temperature up on your cold calls!

  1. Optimize your website with a Speed Optimization, CRO, and clear CTAs.
  2. Develop a comprehensive Product-Led content strategy.
  3. Publish high-quality, niche content to attract prospects actively searching for your services.
  4. Track website visitors with tools like RB2B, which identify companies and visitor behavior.
  5. Segment these visitors into priority tiers based on their level of interest (e.g., high-intent visitors vs. casual visitors).
  6. Use BetterContact to find direct mobile phone numbers of them and the decision-makers from visiting companies.
  7. Fire up your cold calling tech stack & CLOSE!

FAQs

  1. What Is the Best Cold Calling Software for Sales Teams or Account Executives?

    Aircall and Close are the best cold calling software for sales teams and account executives. They offer power dialers, CRM integration, call recording, and analytics to increase outreach efficiency. BetterContact strengthens campaigns by providing accurate lead contact data for targeted calling.

  2. What Is the Best Cold Calling Software for GTM Engineers or RevOps?

    CloudTalk and JustCall are the best cold calling software for GTM Engineers and RevOps. They deliver cloud-based features, AI automation, CRM integrations, and call monitoring. BetterContact improves outreach precision by increasing connect rates with verified mobile phone numbers.

  3. What Features Are Most Important in Cold Calling Software?

    The most important cold calling software features include power dialers, call recording, real-time objection handling, voicemail drops, call analytics, CRM integration, scalability, and automation, all designed to optimize sales performance.

  4. Which Cold Calling Software Is Suitable for Agency Owners on a Budget?

    Microsoft Teams Phone and MyPhoner are suitable cold calling software for agency owners on a budget, starting at $10 to $16 per user monthly. BetterContact provides affordable verified contact data, allowing agencies to build cold calling lists from just $15 per month.

  5. Which Cold Calling Software Is Budget-Friendly?

    Microsoft Teams Phone and MyPhoner are budget-friendly cold calling software for startups and SMBs. BetterContact enhances affordability by offering low-cost verified mobile phone numbers starting at $15 per month.

  6. Which Cold Calling Software Has the Best Customer Support?

    Aircall and Close offer the best customer support in cold calling software. They provide onboarding, coaching, and analytics assistance to ensure smooth adoption and effective performance.

  7. What Is the Best Cold Calling Tech Stack for Small Businesses?

    The best cold calling tech stack for small businesses combines Aircall or JustCall with HubSpot CRM and BetterContact. This stack provides AI-powered lead enrichment, high-contact accuracy, top connect rates, and automated outreach efficiency for SMBs.

  8. What Is the Cold Calling Software for Real Estate Agents?

    Aircall and JustCall are strong cold-calling software for real estate agents. They offer local numbers, CRM integrations, and call management tools that improve client outreach and property sales engagement.

  9. What Is the Best Cold Calling Software Stack for Startups and SaaS Companies?

    Close and PhoneBurner are the best cold calling software for startups and SaaS companies. They deliver analytics, global outreach, and automation. BetterContact boosts results with the highest mobile phone number find rate and connect rate for SaaS growth.

  10. How Much Does Cold Calling Software Cost?

    Cold calling software costs range from $10 to $149 per user monthly. Microsoft Teams Phone starts at $10, MyPhoner at $16, Aircall from $25 to $50, and PhoneBurner at $149.

  11. Which Cold Calling Software Provides the Strongest CRM Integrations?

    Aircall, Close, and JustCall offer the strongest CRM integrations, connecting with platforms such as HubSpot and Salesforce. BetterContact enhances HubSpot, Breakcold, and other CRMs through Zapier, enriching records with verified data for precise outreach.

  12. Which Cold Calling Platforms Are Best Known for Boosting Outbound Sales Productivity?

    Aircall, PhoneBurner, and Close are the best cold calling platforms for boosting outbound sales productivity. Their power dialers, analytics, and automation streamline workflows. BetterContact strengthens productivity with verified contact enrichment.

  13. Which Cold Calling Systems Are Most Frequently Adopted by Call Centers?

    CloudTalk and Aircall are the most frequently adopted cold calling systems by call centers. They deliver cloud suites, AI voice agents, multi-channel support, and robust analytics. BetterContact supports agent efficiency with extensive verified data.

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Roman Hipp

Roman Hipp is the co-founder of BetterContact—a smart, AI-powered tool tackling the age-old struggle of finding quality sales data. With a background in business and a knack for streamlining processes, Roman’s crafted BetterContact to do the heavy lifting. By tapping into 20+ top data sources and over 3 billion contact data, he makes it easy to skip the subscription jungle and get straight to verified contacts.

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