8 Best B2B Contact Databases for Untapped Leads

Written by

Roman Hipp
8 Best B2B Contact Databases for Untapped Leads

A Gartner report reveals that the data decay rate for B2B companies can be as high as 70.3% per year.

Having access to accurate, up-to-date contact data isn’t just convenient. It’s MANDATORY when building your sales pipeline.

From advanced verification systems to GDPR-compliant databases, today’s top B2B contact platforms offer game-changing features that will improve your outreach efforts.

Let’s explore which solution might be your secret weapon for landing those perfect prospects.

Contact DatabaseDatabase SizeBase Price
BetterContact3 Billion+ contact records$15/m; 200 email or 20 verified phone credits.
LinkedIn SN1 Billion+ people & company dataCore $99.99/month.
Lusha100M+ business profiles & 15M+ company records$79/m; 320 emails & 80 phone numbers.
Cognism400M+ B2B profiles, 10M+ company profiles & 70M+ phone numbers$15,100–$103,000 annually.
RocketReach700M+ contacts, 60M+ company & 150M+ phone numbers$140/m, 500 exports
LeadIQ600M+ contacts,
16M+ million, 49M+ mobile numbers
$45/m; 1000 emails, 50 phone numbers
Kaspr500M+ phone numbers and emails99€/m; 200 phones, 200 direct emails
Apollo.io275M+ contacts, 60M+ million companies$99/m, 2000 export credits

TL;DR

  1. BetterContact’s waterfall enrichment system draws from 20+ sources with multi-layer verification, ensuring highly accurate B2B contact information.
  2. LinkedIn Sales Navigator delivers direct access to decision-makers with real-time alerts and advanced Boolean search capabilities.
  3. Cognism ensures data quality through AI-powered sales intelligence and Bombora intent data for better prospect identification.
  4. RocketReach’s database of 700 million profiles with 100+ filtering options enables precise targeting of potential B2B leads.
  5. Apollo.io provides extensive filtering with 275 million contacts and buyer intent tracking for precise lead targeting.

1. BetterContact

Have you seen the movie Fast & Furios? Not the cringe ones. The OG ones, like Tokyo Drift.

Using BetterContact feels like like adding adding Nitro to your sales pipeline. With access to 3 billion+ contacts, while only paying for successful finds you just can’t go wrong with it.

The seamless integration with popular CRMs and advanced features like multi-layer verification make it a no-brainer for serious prospectors.

Plus, with the new inbox details feature, you’ll know precisely which email providers you’re targeting – perfect for maximizing deliverability!

Then there’s BetterAI. This a feature of BetterContact that enhances phone number database lead enrichment by analyzing LinkedIn profiles, identifying company industries, and selecting the best data provider based on geography and sector. It avoids static waterfalls to improve data accuracy in context-specific lead sourcing.

At just $15/month for 200 credits, BetterContact’s b2b contact database gives you 1.6x more qualified leads than traditional tools.

Time to level up your outreach!

Top Features

  1. Contact Database Provider: Access over 20+ top-tier contact database providers utlizing waterfall enrichment to ensure broad data coverage and high email-finding success.
  2. Database Size: Leverage a database of over 3 billion contact records for complete coverage across the USA, Europe, and global markets.
  3. Accuracy: Verify emails with 99.5% accuracy to maintain clean and reliable contact data.
  4. Verfication Status: Use multi-layer verification, including SMTP and catch-all checks, to exceed 99.5% accuracy on email validity.
  5. Mobile Phone Number Verfication: Verify mobile phone numbers with geo name matching and activity scoring to improve reliability.
  6. Web Visitor Indetification: Identify website visitors’ email addresses using native RB2B web visitor identification technology.
  7. Pay Per Result: Spend credits only when a verified email or phone number is successfully found through pay-per-result billing.
  8. BetterAI: Use BetterAI to automatically determine the best data provider sequence based on lead traits.
  9. Inbox Details: Match inbox email providers to support optimized cold email delivery.
  10. Integration: Integrate seamlessly with CRMs like Hubspot and Breakcold, as well as automation tools like Zapier, Make, and Clay.
  11. Google Sheet App: Find and manage lead data directly inside Google Sheets using the built-in app.

2. LinkedIn Sales Navigator

Apprently nowadays you cant seem to do anything withou paying for a LinkedIn Sales Navigator.

linkedin sales navigator pricing

Can’t even view profiles in peace without getting warning. I guess we’re somewhat to be blamed for it to automate the heck out of it.

Anyhoo, LinkedIn is your best bet to get high-quality B2B data through features like InMail messaging, buyer alerts, and detailed company insights.

Reaching the decision makers is also quite easy. Use boolean search operators to narrow down prospects by combining job titles, industries, and seniority levels!

Plus, with CRM integration capabilities, you can seamlessly sync your data across platforms.

Starting at $79.99/month with a free trial, Sales Navigator helps you track prospect activity, manage team collaboration, and create custom tags for enhanced lead organization.

Whether you’re doing LinkedIn outreach or social selling, Sales Navigator’s company contact database is your ticket to absolute recent data.

Top Features

  1. Advanced Filters for Precise Targeting: Use 50+ filters, such as company size, industry, job function, seniority, location, and intent signals, to target leads and segment lists accurately.
  2. InMail Feature: Send monthly InMail messages to reach prospects outside your network, boosting engagement with decision-makers.
  3. Real-Time Buyer Alerts: Get alerts for job changes, content views, and profile visits to spot active buyers and respond quickly.
  4. Team Collaboration Capabilities: Share lead lists, align strategies, and use TeamLink to find warm paths through team connections.
  5. Profile Insights: See posts, job moves, company updates, and interactions to personalize outreach and stay relevant.
  6. Boolean Search Operators: Use Boolean logic (AND, OR, NOT) to build complex queries that surface high-quality leads with precision.

3. Lusha

With access to over 150M+ verified business profiles, you’ll get real-time data including accurate contact details, technology insights, and funding information.

Idea icon

Fun Fact: Sales representatives lose approximately 500 hours per year, equivalent to 62 working days, due to bad prospect data.

On average, data decays about 2% per month, which means more than 20% of your data becomes unusable in a year.

Top features like Flex Search, AI Data Engine and The Chrome extension seamlessly integrates with LinkedIn and other websites, making it super easy to prospect and find high-quality data on potential leads. Plus, you’ll love the advanced filters that help you build precise contact lists!

lusha dashboard

While the data volume might be limited for specific demographics, Lusha’s CRM integration, flexible pricing plans, and 70 free monthly credits make it an attractive option for RevOps tasks to be fine & dandy.

Do keep in mind that some users have reported data accuracy issues – but hey, no platform’s perfect!

Top Features

  1. Database Size: Access 100M+ business profiles and 15M+ company records for comprehensive prospecting.
  2. LinkedIn Chrome Extension: Instantly retrieve contact data directly from LinkedIn and Sales Navigator for efficient lead generation.
  3. Intent Data and Alerts: Leverage intent data, job change filters, and real-time alerts to identify and engage high-potential leads.
  4. CRM Enrichment: Enrich CRM systems with verified and current contact information to ensure data accuracy.
  5. Bulk Data Enrichment: Enrich large contact lists in bulk, saving time and enhancing database quality.
  6. Technology Filtering: Identify target companies based on their technology stacks for more focused prospecting.

4. Cognism

What sets Cognism’s b2b lead database apart is its commitment to compliance and quality.

You’ll get direct contact information that’s GDPR and CCPA compliant, plus intent data from Bombora to identify hot prospects!

Their Sales Companion Browser Extension makes finding qualified leads on LinkedIn easy, and seamless integration with popular sales intelligence tools like Salesforce and HubSpot streamlines workflow.

Plus, with unrestricted access to both person and company data, you’ll never hit those frustrating usage limits. đź’Ş

Top Features

  1. Phone-Verified Mobile Numbers: Delivers manually verified mobile numbers, tripling live conversation rates compared to traditional methods.
  2. International Coverage: Provides extensive data across EMEA, NAM, and APAC to support global operations.
  3. Advanced Filtering: Enables targeted outreach using contact, firmographic, and technographic data filters.
  4. Buyer Intent Signal: Identifies and tracks buyer interest signals for timely and practical engagement.
  5. Lead Enrichment: Ensures databases are real-time or scheduled enrichment updated with accurate and compliant sales data.

5. RocketReach

RocketReach stands out as one of the most budget-friendly B2b databases, packing serious power with its massive collection of 700M+ professional profiles!

rocketreach

You’ll have access to comprehensive contact data through 100+ advanced filters, making it easy to zero in on decision-makers based on everything from company size to annual revenue.

While the vast database size is impressive, some users report mixed experiences with accurate contact information. But don’t let that deter you!

For marketing teams seeking a cost-effective solution, RocketReach’s pricing plans start at just $29/month.

The platform’s key features include direct phone lookups, real-time updates, and campaign tracking tools.

Plus, you’ll love how smoothly it integrates with your existing workflows through its API—perfect for streamlining your sales lead databases and outreach efforts! 

Top Features

  1. Database: Access 700+ million profiles and 35 million companies with verified, up-to-date contact data across industries and roles.
  2. Intelligent Search Capabilities: Use advanced filters by title, company, location, or industry. Batch search speeds up list creation for targeted outreach.
  3. AI-Powered Insights: AI suggests relevant contacts and companies by analyzing user behavior and data patterns to reveal high-fit leads.
  4. Intent Data: View real-time buying signals to reach leads when interest is highest, improving response and conversion rates.
  5. CRM and Workflow Integrations: Integrate with CRMs like Salesforce or HubSpot, export to CSV or Excel, and use API for custom workflows.
  6. Data Quality: RocketReach ensures verified emails, role changes, and company updates with continuous data refresh for accuracy.

Access RocketReach plus 20 more data vendors

6. LeadIQ

LeadIQ’s 600 million+ contact database, with its powerful suite of core features, helps you identify and capture qualified B2B leads.

leadiq pricing

This b2b database enriches your target accounts with essential contact details, including accurate emails, location data, and social profiles.

Starting at $36/user/month, LeadIQ integrates smoothly into your lead generation strategy with features like:

  • Automated prospect capturing
  • Contact enrichment
  • Seamless sequence integration
  • Smart email personalization recommendations

While LeadIQ’s real-time data validation helps you connect with prospective clients, some users report hit-or-miss results with phone numbers.

However, you’ll love its AI-powered recommendations for personalized email outreach, which can boost your high conversion potential!

Top Features

  1. Real-Time Data: LeadIQ’s Prospecting Hub delivers verified emails and phone numbers in real time to support pipeline growth.
  2. LinkedIn Sales Navigator Integration: Capture and export leads directly from LinkedIn Sales Navigator into LeadIQ for faster action.
  3. AI-Driven Email Generation (Scribe): Scribe uses AI to write personalized outreach emails quickly, helping reps scale connections efficiently.
  4. CRM Integration and Data Enrichment: Sync, enrich, and update contacts automatically with Salesforce, HubSpot, and other CRMs to reduce manual entry.
  5. Job Change and Trigger Alerts: To improve timing and relevance, get alerts when contacts switch roles or when key sales triggers occur.
  6. Prospect List Building: Build targeted lists and collaborate via dashboards, lead sharing, and performance tracking tools.

7. Kaspr

kaspr pricing

Three standout features make Kaspr a powerful B2B prospecting tool for individual contributors and small teams!

With its user-friendly interface and Chrome Extension, you’ll unlock millions of contacts, especially in Europe, where you’ll find over 120 million potential leads. The platform’s accuracy rate for business emails and key contacts makes it a reliable contact enrichment platform, perfect for SDRs, recruiters, and founders.

You’ll love Kaspr’s easy integration with CRMs and tools like HubSpot, Pipedrive, and Salesforce.

Whether you’re prospecting on LinkedIn, Sales Navigator, or Recruiter Lite, Kaspr’s efficient B2B lead generation capabilities help you seamlessly extract and organize contact data.

Starting at just $49/month, you can supercharge your prospecting efforts with automated workflows and team analytics!

Top Features

  1. Database Size: Access 500M+ verified phone numbers and email addresses, including 120M+ European contacts.
  2. Data Verification: Ensures accuracy by validating data against over 150 sources.
  3. Global Coverage: Offers comprehensive data across the US, Europe, and APAC regions.
  4. User Experience: Provides seamless usability through a Chrome Extension and an intuitive dashboard.
  5. CRM Integration: Sends verified data directly to CRMs like HubSpot, Salesforce, and Pipedrive with simplified field mapping.
  6. Automation Features: Automates LinkedIn outreach and follow-ups, streamlining lead engagement processes.
  7. Data Request System: Enhances flexibility with a feature to request additional data through a waitlist system.

8. Apollo.io

apollo pricing

With an huge database of over 275 million contacts and 73 million companies, Apollo.io stands as a powerhouse in the B2B prospecting landscape.

You’ll love its advanced segmentation options that let you filter through a huge database using 65+ criteria, from contact roles to company profiles.

What sets Apollo apart is its ability to track buyer intent and intent signals, helping you spot prospects actively searching for solutions like yours!

The platform regularly updates its list of leads, ensuring you’re working with fresh data to make data-driven decisions. Plus, it’s fully GDPR/CCPA compliant so that you can prospect with confidence.

While mastering all features requires a learning curve, the platform’s comprehensive data and integrations with popular sales tools make it worth the investment.

Top Features

  1. Database: Access over 275M contacts and 60M companies with advanced search filters for precise lead targeting by industry, job title, and location.
  2. Buying Intent Filter: Identify leads with active purchase intent to prioritize high-conversion opportunities.
  3. Real-time CRM Updates: Synchronize contact and account information with CRMs like Salesforce and HubSpot for accurate, up-to-date databases.
  4. Data Enrichment: Automatically update and enhance contact records with deduplication and filling of missing details.
  5. Lead Scoring and Prioritization: Score and prioritize leads using demographic and behavioral signals to focus on high-value prospects.

To Wrap It All Up

Have you decided which tool would be the best for your use case?

via GIPHY

If you couldn’t let me nudge you in the right direction.

👉 Even though the title says untapped leads, as soon as you sign up for any of the contact database providers, you’re already doing what everyone is doing. You got no game! AKA competitive advantage.

Think from this perspective: Do companies pay for multiple contact database providers? No, it barely happens. So, SDRs rarely have access to more than one database. Most of the time, if they’re basic, they go for Apollo. If they can cough up the money, they go for ZoomInfo. If they’re based in the UK or European region, they go for Cognism.

Only a few smart GTM, SDRs, AEs, and Founders are using waterfall enrichment platforms like BetterContact, as it connects multiple data vendors, giving you access to untapped leads. VOILA!

FAQs

  1. What Is the Best B2B Contact Database?

    BetterContact is the best B2B contact database because it has a verified contact finding rate of 98.5%, making it the most accurate in the market.

  2. How Accurate Is the B2B Contact Data?

    BetterContact ensures accuracy through multilayered verification, combining SMTP and catch-all validation to confirm every email. Mobile numbers are also validated to maintain precision using Activity Scoring, Carrier & Geographic Data technology.

  3. Can I Integrate the Database With My CRM?

    Yes, BetterContact integrates with any CRM through Zapier and offers native integrations with HubSpot and Breakcold for seamless workflows.

  4. Is the Database GDPR or CCPA Compliant?

    Yes, BetterContact is fully GDPR and CCPA compliant, ensuring all data handling meets strict privacy regulations.

  5. How Often Is the Data Updated?

    BetterContact uses real-time data generation, so updates are unnecessary. Data is created fresh each time the user requests it, ensuring instant accuracy.

  6. What Is the ROI of Using a B2B Contact Database?

    The ROI of a B2B contact database increases with quality and proper use. BetterContact improves conversions and sales by delivering accurate, verified data.

  7. Where Can You Find Good Sales Leads?

    Find better sales leads by using a waterfall enrichment platform like BetterContact. Most SDRs only use one data provider: Apollo, ZoomInfo, or Cognism, based on budget and location. BetterContact connects over 20 data vendors and offers access to 3 billion contact records, global coverage with a 98.5% verified contact find rate, the highest in the industry.

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Roman Hipp

Roman Hipp is the co-founder of BetterContact—a smart, AI-powered tool tackling the age-old struggle of finding quality sales data. With a background in business and a knack for streamlining processes, Roman’s crafted BetterContact to do the heavy lifting. By tapping into 20+ top data sources and over 3 billion contact data, he makes it easy to skip the subscription jungle and get straight to verified contacts.

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