6 Top B2B Data Providers in The UK [Rigorously Tested]

Picture Sarah, a UK sales director who wasted three months chasing leads from an outdated database, only to find most of her prospects had switched companies. If you’re in B2B sales or marketing, you’ll know her pain – bad data can sink your entire strategy.

Whether you’re hunting for decision-makers or building targeted campaigns, you’ll need a reliable B2B data provider.

Let’s explore six top-tier options that have proven their worth in the UK market.

B2B Data Provider Software	Pricing
BetterContact	$15/month, with 200 email or 20 phone finding credits.
ZoomInfo	$15,000 per year for up to 3 users with 5,000 credits
Lusha	$49/month, get 160 emails & 40 phone number credits
DealFront	Pricing scales with identified companies, ranging from $99/month (up to 50 companies) to $1,199/month (20,001–40,000 companies).
Cognism	Diamond plan has an access fee of $25,000/year, plus a $2,500/year user fee for 50 million contacts for verified phone.
Lead411	$99/month for unlimited views with 200 exports.

1. BetterContact

Powerhouse BetterContact is a leading B2B data provider, boasting an impressive database of 3 billion contact records.

You’ll find their comprehensive database connects to 20+ premium sources like Apollo and Hunter, delivering a jaw-dropping >99.5% accuracy guarantee on all contact information.

BetterContact makes finding anyone’s phone number from LinkedIn a piece of cake 🍰.

Their clever pay-per-result model makes them shine among B2B data providers——you’ll only pay when they find verified emails.

Their business contact database covers global markets, and their BetterAI technology optimizes phone data enrichment through smart industry analysis.

While you’ll need separate tools for LinkedIn scraping, their multi-layer email verification system more than makes up for it.

Through SMTP and catch-all verification, you won’t waste time with bounced emails or need additional verification tools.

Top Features

1. Database Size: 3 Billion+ contact records. Making it the largest b2b data provider on earth.
2. Accuracy: 99.5% email verification accuracy
3. BetterAI: The algorithm optimizes phone data enrichment by analyzing LinkedIn profiles, identifying industries, and selecting the best provider for each context, improving accuracy compared to static waterfalls.
4. Waterfall Enrichment Sources: Twenty-plus premium data sources, like Apollo and Hunter, give you the highest find rate.
5. Integrations: Native integrations with Clay, Hubspot, Zapier & Make.com
6. Verification: Multi-layer verification (SMTP & Catch-all)
7. Google Sheet App: They have a Google Sheets app to find lead data.
8. Website Visitor Identification: The RB2B integration for website visitor tracking gets you the most accurate information.
9. Inbox Details: Provides email service provider details for email provider matching.

Pricing

• Starter: $15/Month, you get 200 email credits or 20 phone finding credits.
• Pro: For $49/month, you get 1000 email credits or 100 phone finding credits.
• When you need more than 50,000 credits, you should opt for an enterprise solution for $799/Month.

2. ZoomInfo

While many B2B data providers offer sales intelligence, ZoomInfo stands out as an industry titan with its comprehensive platform, which is revolutionizing how businesses connect with high-value prospects.

Their b2b database boasts over 65 million phone numbers and 150 million emails, ensuring you’ll find accurate contact details for your target audience.

You’ll love how ZoomInfo caters to marketing professionals through its MarketingOS platform, which delivers high-quality data for account-based marketing campaigns.

The platform’s AI-powered Copilot helps craft personalized emails and identify optimal outreach times.

While it’s notably expensive (they’re not shy about being the priciest option out there), most users find the investment worthwhile as an outbound sales software given the platform’s robust features and comprehensive data enrichment capabilities.

Top Features

We’re checking only the SalesOS as it focuses on Data.

1. Prospector Tool: Identify and target high-quality leads by filtering by job title, company size, location, and industry. Narrow outreach to the most relevant contacts, boosting outbound prospecting efficiency.
2. Intent Signals: Pinpoint companies actively researching your solutions. Reach out at the right moment using buyer intent data highlighting spikes in relevant topic searches across the web.
3. Engage: Automate sales outreach with personalized email cadences and integrated dialer functionality. Intelligent sequence delivery engages prospects faster and increases connection rates.
4. WebSights: Unmask anonymous website visitors to discover which companies are browsing your site. Use these insights to prioritize outreach based on on-site behavior and interest.
5. Conversation Intelligence (Chorus): Analyze sales calls, emails, and chats in real time to uncover buyer sentiment, rep performance, and compliance risks. Use AI-powered conversation data to drive coaching and deal progression.
6. Workflow Automation: Trigger follow-ups, assign tasks, and score leads automatically based on real-time engagement. Improve team productivity and lead handling consistency with scalable automation rules.

Pricing

ZoomInfo pricing starts at $15,000 per year for up to 3 users with 5,000 credits. API access for prospecting and lead generation begins at $50,000 annually, while the enrichment API within the HubSpot Marketplace starts at $5,000 per year. Pricing details often require direct negotiation with ZoomInfo.

3. Lusha

For businesses seeking a more budget-friendly alternative in the B2B data space, Lusha offers an impressive combination of accessibility and powerful features.

Their comprehensive prospect database boasts over 100M business profiles and 15M company records, while their Chrome extension seamlessly pulls GDPR-compliant contact details from LinkedIn and Sales Navigator.

You’ll appreciate their advanced search filters, including technology stack targeting and intent data monitoring, which help you zero in on high-potential leads.

The platform’s bulk data enrichment capabilities make it easy to update your CRM with fresh contact information, while team collaboration tools ensure everyone is on the same page.

Starting at $36 per user monthly for the Pro Plan, Lusha delivers enterprise-level b2b data solutions without breaking the bank.

Top Features

1. Intent Data Integration: Integrates intent data to help users identify prospects showing buying intent, enabling more targeted and timely outreach.
2. Technology Filtering: Identify target companies based on their technology stacks for more focused prospecting.
3. API Access: API access for developers, enabling businesses to integrate Lusha’s contact and company data directly into their applications or workflows.
4. Customizable Search Filters: Lusha allows users to refine their searches using advanced filters such as job title, location, industry, and company size to find the most relevant prospects.
5. Data Enrichment: Lusha enriches incomplete contact or company records with verified information, ensuring businesses have a complete and accurate database for outreach.
6. Real-Time Data: Lusha ensures its contact and company data is constantly updated in real-time, reducing the chances of outdated or inaccurate information.
7. Bulk Enrichment: Users can upload lists of contacts or companies to Lusha for bulk enrichment, saving time and effort while ensuring data accuracy.

Pricing

• Free: You get access to 50 emails and 5 phone number credits.
• Pro: $49/month, you can access 160 emails and 40 phone number credits.
• Premium: $79/month; you can access 320 emails and 80 phone number credits.

4. DealFront

DealFront stands out as a browser-based powerhouse in the B2B data landscape. It offers instant access to comprehensive company and contact information without switching windows.

As one of the leading b2b database providers, they’ve built an impressive collection of 40M+ companies and 180M+ contacts, giving you unparalleled access to marketing intelligence.

What sets DealFront apart is their commitment to data accuracy and compliance.

Their b2b contact database is sourced from European trade registers and public sources, all processed under GDPR protection.

You’ll get accurate contact information and trustworthy business data lists, backed by ISO 27001 and ISO 27701 security standards.

Plus, their browser extension seamlessly integrates with popular CRM tools like Salesforce and HubSpot, making data management a breeze.

Top Features

1. Database Size: 180M+ verified contacts, 40M+ detailed company profiles across multiple industries.
2. Intent Data and Buyer Signals: Businesses can identify prospects actively researching their products or services, enabling highly targeted outreach.
3. Website Visitor Identification: Visitor tracking feature identifies anonymous website visitors, providing insights into which companies engage with your website and their level of interest.
4. CRM Integration: Integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive,
5. Advanced Search Filters: Highly customized searches using filters such as industry, location, company size, job role, and intent data to find the most relevant prospects.
6. Localized UK Data Focus: Provides deep insights into UK and European markets, making it an ideal tool for companies targeting Europe-specific audiences.
7. Real-Time Alerts: Sends real-time alerts when target accounts engage with your website or exhibit buying intent, allowing sales teams to follow up on time.

Pricing

Dealfront offers flexible pricing based on the number of companies identified visiting a website each month.

The Free Plan ($0/month) includes unlimited users, seven days of data storage, and up to 100 identified companies.

Paid Plans start at $99/month (billed annually) and include unlimited users, verified company details, visitor behavior tracking, CRM integrations, and 25 free contact credits.

Pricing scales with identified companies, ranging from $99/month (up to 50 companies) to $1,199/month (20,001–40,000 companies).

The Sales Intelligence Solution provides advanced targeting and contact data with customized pricing based on business needs. 

5. Cognism

Another powerhouse in the UK B2B data landscape, Cognism has built its reputation on providing comprehensive international sales intelligence across EMEA, NAM, and APAC regions.

You’ll find their marketing database packed with phone-verified mobile numbers and business emails of key decision-makers. It boasts an impressive 87% accuracy rate, making it a good fit for your cold call tech stack.

What sets Cognism apart is their robust data quality engine that combines AI with human verification.

You can streamline your prospecting process by using detailed firmographic data filters, such as company size and industry, to build targeted account lists.

They have twice the European contacts of other providers, and they’re serious about compliance—their data is both GDPR and CCPA certified.

Plus, their Chrome Extension and CRM integrations make accessing quality B2B data a breeze.

Top Features

1. Database Size: Cognism does not disclose the exact size of its database; it claims to have over 400 million B2B profiles and 70 million mobile phone numbers globally.
2. Phone-Verified Mobile Numbers: 10 Million verified phone numbers and an accuracy rate of 87% for contact lists.
3. Coverage: Provides extensive data across EMEA, NAM, and APAC to support global operations.
4. CRM Integrations: Seamlessly integrates with CRM platforms like Salesforce and HubSpot for efficient data management.
5. Advanced Filtering: Enables targeted outreach using contact, firmographic, and technographic data filters.
6. Buyer Intent Signal: Identifies and tracks buyer interest signals for timely and practical engagement.
7. Lead Enrichment: Ensures databases are updated with accurate and compliant sales data.

Pricing

Cognism has two tiers.

✨Platinum has an access fee of $15,000/year, plus a $1,500/year user fee for 25 million contact access. And other access to tools like Lead Builder, Insights, and Data Segmentation. Unrestricted data views but exports (up to 25 records at a time).

✨The Diamond plan has an access fee of $25,000/year, plus a $2,500/year user fee for 50 million contact access. This plan includes all Platinum features plus advanced capabilities like AI-driven segmentation, intent data, and Diamond Data® (phone-verified dataset).

6. Lead411

The innovative Lead411 platform stands out in the UK B2B data landscape with its powerful sales intelligence capabilities.

With its web app and Chrome Extension, you’ll get instant access to contact details from LinkedIn profiles and company websites. The platform’s database includes comprehensive filtering options to pinpoint your ideal prospects.

You’ll appreciate their commitment to data accuracy, as they re-verify email addresses every 3-6 months.

What’s particularly valuable is the Bombora intent data included in select plans, helping you identify the most promising leads for your marketing campaigns.

Starting at $99 per user monthly, Lead411 offers b2b email credits and direct dial numbers to fuel your outreach efforts, making it a breeze to build your cold-calling list.

Plus, they’ve expanded beyond the UK to cover other European markets like Belgium and Denmark.

Top Features

1. Database Size: Access 450M+ contacts, including direct-dial mobile numbers and verified email addresses.
2. Triple Verification: Ensure email accuracy with SMTP checks, human verification, and email open validation.
3. Bombora Intent Data: Identify prospects actively seeking solutions with Bombora’s intent data for highly targeted outreach.
4. Growth Intent Triggers: Receive real-time alerts on growth signals, such as hiring trends and funding events, to engage prospects at the right time.
5. CRM Enhancer: Seamlessly enrich CRM systems with verified leads for streamlined sales processes.
6. Lead Scoring: Prioritize high-potential opportunities with lead scoring based on engagement and intent signals.

Pricing

You can start with a 7-day free trial to test the waters, upgrade to Basic Plus Unlimited at $99/month for unlimited views with 200 exports, or go all-in with their Enterprise Limited plan for the full toolkit.

To Wrap It All Up

You’ve now explored six of the UK’s most reliable B2B data providers, each offering unique strengths for your business needs.

While BetterContact and ZoomInfo lead in database size and AI capabilities, the others excel in specialized areas like compliance and regional coverage.

Consider testing multiple providers initially, as our research suggests combining two complementary services often yields the best results for most business development teams.

FAQ