Agency growth can be an intricate puzzle; each piece represents a potential lead waiting to fit into your sales strategy. As a new agency owner or GTM engineer, you’ve likely faced the challenge of piecing together incomplete data.
That’s where B2B data enrichment tools like BetterContact, Clay, or Apollo.io step in to elevate your efforts.
Data enrichment can be much much easier if you know your frequently needed data.
Check the table 👇
Data Type | Source |
Persona Names: First or Last | Clay, Apollo, BetterContact |
Contact Info: Email or Phone number | BetterContact |
LinkedIn Profile | Clay, Apollo |
Location: Company or Person | Apollo |
Technology | BuiltWith, Lusha, Datanyze |
LinkedIn Interaction | Clay (PhantomBuster), Trigify |
Company Domain | Clay, Apollo |
Company Size | Clay, Apollo |
Finance: Recent Funding, Company Revenue | Clay, Crunchbase |
Ad Status OR Spent | Clay (Adyntel.com, BuiltWith) |
You rarely need any additional data outside of these parameters. So, to build a top-class Data Enrichment system, you need to connect Clay and BetterContact in Airtable for maximum results.
These tools don’t just fill gaps—they transform fragmented data into a clear roadmap for targeted outreach, uninterrupted objection handling, and higher close rate.
Curious about how these tools can refine your approach and enhance efficiency?
Let’s explore-
1. BetterContact
BetterContact simplifies B2B lead generation with a powerful contact data tool for seamless sales engagement.
![better contacts rocks pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/better-contacts-rocks-pricing-1024x491.webp)
This all-in-one solution boosts your sales pipeline by leveraging the waterfall enrichment system with 20+ elite data sources, delivering 1.6x more leads with 99.5% email verification accuracy, including multi-layer verification and Google Sheets integration.
Perfect for refining your sales strategy, BetterContact ensures clean, precise data while charging only for verified emails—starting at $15/month for 200 credits.
Access to 3 billion global contact points is ideal for agencies targeting markets like Europe and the USA, making it a must-have for scaling your sales strategy.
Top Features
- Accuracy: 99.5% email verification accuracy
- Waterfall Enrichment Sources: Twenty-plus premium data sources, like Apollo and Hunter, give you the highest find rate.
- Integrations: Native integrations with Clay, Hubspot & Make
- Verification: Multi-layer verification (SMTP & Catch-all)
- Google Sheet App: They have a Google Sheets app to find lead data.
- Website Visitor Identification: The RB2B integration for website visitor tracking gets you the most accurate information.
Pricing
- Starter: $15/Month, you get 200 email credits or 20 phone finding credits.
- Pro: For $49/month, you get 1000 email credits or 100 phone finding credits.
- When you need more than 50,000 credits, you should opt for an enterprise solution for $799/Month.
2. Clay
Whether you’re a scrappy startup or a seasoned enterprise, Clay’s enrichment tools are a catalyst for elevating your sales strategy.
It’s like if Google Sheets, Airtable, and Apify banded together in a data superhero league, ready to transform your sales.
Fun Fact: Clay has native integration with BetterContact that can utilize their 20+ email-finding or phone number finding sources through just one app.
![clay x bettercontact](https://bettercontact.rocks/wp-content/uploads/2024/12/clay-x-bettercontact-1024x543.webp)
How Clay’s sets itself apart:
- Claygent: GPT-4 powered AI assistant for personalized prospecting
- Chrome extension for seamless data collection while browsing
- AI Formula Generator for easy data transformations
- Advanced search capabilities for finding high-value prospects
Clay simplifies managing your contact database, refining your sales process, and enhancing customer interaction.
Connected with powerful data sourcing tools, it delivers valuable insights that can transform your sales pipeline with super duper hyper-personalization. (trying not to sound like a fanboy)
You can effortlessly scrape, search, and enrich companies by industry, size, funding, LinkedIn posts, or location. You can also use advanced filters to find ideal contacts based on job titles.
Clay’s seamless CRM integration ensures a clear view of your sales strategy, while AI-generated insights help create personalized messages and optimize outreach.
Its Claygent, API, and webhook capabilities automate tasks, boosting productivity for businesses of any size.
Top Features
- Claygent: AI-powered research agent that automates web scraping to collect and summarize detailed company and contact information, accelerating research and decision-making.
- Lead List Building: Build targeted lead lists from Apollo using domains, LinkedIn with any input, Google Maps via location, or find similar companies with Ocean.io.
- Scraping: To build lead lists, you can scrap data from any website using Zenrows, PhantomBuster, SerpAPI, or Apify.
- Website Data Analysis: Collect SEO organic data from Similarweb or Semrush and analyze bulk website speed performance via Google PageSpeed Insights.
- Ad Status Checker: Identify companies running ads on various platforms by integrating domains with Clay’s Adyntel.com tool.
- Contact Info Finder: Access 20+ data sources via BetterContact for email and phone discovery, enhanced by 50+ additional data integrations for verification and enrichment.
- AI Formula Generation: Generate custom data transformation formulas using plain English, allowing non-technical users to manipulate data without coding.
- Integration with 50+ Sources: To enhance the quality and depth of outreach campaigns, we enrich leads with comprehensive details from over 50 data providers.
- Waterfall Enrichment: Access over 75 data sources in sequence for highly accurate and detailed lead enrichment, ensuring complete and relevant data.
- Real-time Data Scraping: Scrape websites in real-time to access up-to-date information, enabling timely and relevant outreach efforts.
- Customizable Workflows: Create tailored workflows to automate data enrichment and outreach processes, boosting productivity and saving time.
- Advanced Filtering Options: Segment leads using robust filtering features to focus on high-potential prospects for optimized outreach campaigns.
- Campaign Integration: Execute campaigns seamlessly using tools like Instantly, Smarlead, Saleshandy, LaGrowthMachine, Heyreach, Outreach, and others.
Clay Pricing
- Starter: 149/Month for 2000 credits
- Explorer: 349/Month for 10,000 credits
- Pro: 800/Month for 50,000 credits
So, if you want to do any sort of advanced data enrichment, Clay is your ultimate ally for sales strategy optimization.
![Better Contact Logo](https://bettercontact.rocks/wp-content/uploads/2024/09/Better-Contact-Logo-Primary.png)
Smart Waterfall Enrichment for Email & Phone Leads
Combine Bettercontact & Clay for the Best Data Enrichment Experience
3. Apollo.io
Apollo.io is a game-changer in sales engagement, offering a robust lead database with over 270 million data points.
![apollo pricing](https://bettercontact.rocks/wp-content/uploads/2024/10/apollo-1024x489.webp)
How Apollo.io really shines:
- AI-assisted email writing for engaging outreach
- Integration with major CRM platforms like HubSpot and Salesforce
- Advanced search filters with 65+ options
- Buying intent scoring to identify hot leads
- Chrome extension for seamless prospecting
Its advanced search filters help pinpoint potential leads based on criteria like technologies used or buying intent.
Leads can be seamlessly added to outreach sequences directly from the search interface, streamlining your workflow.
Apollo’s enrichment tools and CRM integration with platforms like HubSpot and Salesforce ensure efficient data management.
Plus, the Buying Intent Filter prioritizes leads by readiness to purchase, enabling precise, industry-specific targeting for maximum impact.
Top Features
- Database: Access over 275M contacts and 60M companies with advanced search filters for precise lead targeting by industry, job title, and location.
- Buying Intent Filter: Identify leads with active purchase intent to prioritize high-conversion opportunities.
- Real-time CRM Updates: Synchronize contact and account information with CRMs like Salesforce and HubSpot for accurate, up-to-date databases.
- Data Enrichment: Automatically update and enhance contact records with deduplication and filling of missing details.
- Reporting and Analytics: Gain insights into outreach performance with customizable dashboards tracking metrics like open rates and campaign effectiveness.
- Lead Scoring and Prioritization: Score and prioritize leads using demographic and behavioral signals to focus on high-value prospects.
- Outreach Tools: Automate outreach with email campaigns, a built-in dialer, and LinkedIn task integration to create multi-channel engagement sequences.
- Multi-Mailbox Linking: Consolidate multiple email accounts into one platform, streamlining communications and tracking across outreach strategies.
Apollo Pricing
- Free one gets you 10 emails
- Basic: $59/month, 1000 export credits, and 75 mobile credits.
- Professional: $99/month, 2000 export credits, and 100 mobile credits.
- Organization: $149/month, 4000 export credits, and 200 mobile credits.
![](https://bettercontact.rocks/wp-content/uploads/2024/11/like.png)
Apollo or BetterContact?
By subscribing to BetterContact, you’ll have access to Apollos’ entire database without dealing with export limits, invalid emails, and other downsides.
4. Cognism
Cognism is a powerful enrichment platform that unlocks sales potential by streamlining the prospecting process. Its Prospector feature identifies ideal-fit accounts and decision-makers, equipping your sales team with verified contact information, such as direct emails and phone numbers.
![cognism pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/cognism-pricing-1024x487.webp)
As an enrich tool, cognism ensures your CRM stays updated with real-time customer data quality, eliminating outdated information.
Plus, the Cognism Chrome Extension integrates seamlessly with LinkedIn and Sales Navigator, providing instant access to verified details and simplifying CRM exports.
While minor issues with intent signals or speed may arise, Cognism remains a top choice for GTM engineers & enterprise SDRs.
Top Features
- Phone-Verified Mobile Numbers: Delivers manually verified mobile numbers, tripling live conversation rates compared to traditional methods.
- International Coverage: Provides extensive data across EMEA, NAM, and APAC to support global operations.
- CRM Integrations: Seamlessly integrates with CRM platforms like Salesforce and HubSpot for efficient data management.
- Advanced Filtering: Enables targeted outreach using contact, firmographic, and technographic data filters.
- Buyer Intent Signal: Identifies and tracks buyer interest signals for timely and practical engagement.
- Lead Enrichment: Ensures databases are updated with accurate and compliant sales data.
- Instant & Scheduled Enrichment: Enhances conversion rates and customer segmentation with real-time or scheduled enrichment.
Cognism Pricing
Cognism offers tiered pricing plans for B2B marketing and sales acceleration. Annual contracts range from $15,100 to $103,000 for organizations with 200–1000+ employees. Platinum Tier pricing is $1,500–$10,000, while Diamond Tier, including verified phone numbers and intent data, costs $2,550–$25,000 annually.
5. Clearbit
Clearbit is a powerful customer data platform that elevates sales and marketing efforts.
![clearbit pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/clearbit-pricing-1024x488.webp)
After being acquired by Hubspot in 2023, they’re now called Breeze Intelligence.
Here’s what makes Clearbit particularly valuable:
- Streamlines sales processes by pre-filling forms and reducing friction in lead capture
- Automates lead scoring and routing to help you focus on high-value opportunities
- Identifies anonymous website visitors showing buying intent
- Keeps your customer data fresh with continuous updates
- Maps corporate hierarchies for better account targeting
With Access to over 50 million company records and 389 million contact records enriches incomplete data by adding crucial details like industry, location, and company size.
Clearbit helps your sales team focus on high-value prospects by enriching your ideal customer profile.
Its role normalization simplifies targeting the right buyer personas, enhancing marketing effectiveness.
Advanced personalization, conversion targeting, and real-time insights empower you to act on high-intent visitors.
Automatic CRM integration keeps your company records fresh and accurate, eliminating manual updates.
Top Features
- Data Enrichment: Provides real-time lead data enrichment, ensuring records are updated with accurate and actionable information.
- Lead Scoring & Routing: Scores and routes leads instantly based on specific criteria to optimize outreach and prioritize prospects.
- Buying Intent Signals: Identifies website visitors and highlights buying intent, targeting ideal customer profiles.
- Dynamic Form Shortening: Increases conversion rates by displaying only necessary form fields using enrichment data.
- Global Coverage: Delivers extensive data for international B2B operations across countries and languages.
- HubSpot Integration: Seamlessly integrates with HubSpot to offer a complete and efficient B2B solution.
Clearbit Pricing
Clearbit pricing starts at $99/month for 275 API requests. A Business Tier costs around $20,000 annually, while enterprise options, such as “Powered by Clearbit,” require a demo. Clearbit uses a credit system where enriching a record costs $0.30, and creating a new contact consumes 1 credit. Add-ons incur extra fees.
Give Clearbit a whirl—you might just find it’s the secret weapon you’ve been looking for.
6. ZoomInfo
ZoomInfo is a leading sales intelligence platform that offers real-time data and insights to supercharge sales and marketing efforts. Its robust features help businesses connect with high-value B2B contacts while enhancing customer profiles for precise targeting.
![zoominfo pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/zoominfo-pricing-1024x485.webp)
Quick look:
- SalesOS helps you navigate prospects with automated workflows and conversation intelligence.
- MarketingOS delivers account-based marketing solutions with cross-channel advertising.
- OperationsOS streamlines your data management and lead routing.
- TalentOS supports recruitment with culture-focused hiring tools.
The platform focuses on three critical aspects of business intelligence: Company Contacts, Buyer Intent, and Website Visitor Tracking. These help teams uncover high-quality leads and implement effective, data-driven strategies.
Key features like SalesOS streamline sales operations with automation, conversation intelligence, and predictive modeling.
For marketing professionals, MarketingOS supports account-based marketing through cross-channel advertising and engagement tracking, while OperationsOS excels at data cleaning and lead routing.
ZoomInfo’s AI-powered Copilot further enhances productivity by crafting emails and identifying the best outreach times. Although its pricing is a deal breaker, many users consider the value it delivers well worth the investment.
But there are a few downsides as well:
🚩 Pricing isn’t transparent (you’ll need a demo for a quote)
🚩 World’s most expensive sales tool
🚩 User interface might feel a bit off
Top Features
- SalesOS: Offers a robust database with 65+ million phone numbers, 150+ million emails, and advanced tools for efficient lead generation.
- MarketingOS: Enhances lead conversion with intent data, targeted advertising, and form enrichment.
- OperationOS: Automates data management with deduplication, cleaning, enrichment, lead routing, and segmentation for precision in marketing and sales.
- TalentOS: Simplifies talent acquisition with candidate search, outreach, employer branding, and integrations with tools like Greenhouse and Salesforce.
- Intent Data: Tracks search queries to identify companies actively seeking solutions, enabling timely lead engagement.
- Scoops: Provides updates on critical events like executive changes or funding rounds for strategic outreach.
- Websights: Identifies website visitors, offering insights into researching prospects and enabling targeted follow-ups.
ZoomInfo Pricing
ZoomInfo pricing starts at $15,000 per year for up to 3 users with 5,000 credits. API access for prospecting and lead generation begins at $50,000 annually, while the enrichment API within the HubSpot Marketplace starts at $5,000 per year. Pricing details often require direct negotiation with ZoomInfo.
Users rave about ZoomInfo’s features, though efficiency and pricing can be nagging issues. To maximize ZoomInfo’s superpowers, leverage its detailed search filters—your seniors will love you!
7. Datanyze
Datanyze excels as a B2B data enrichment tool by providing accurate contact information, detailed technographic and company profiles, and firmographic and demographic data like company size, industry, and job titles.
![datanyze pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/datanyze-pricing-1024x488.webp)
These features make it a powerhouse for enriching B2B leads and boosting sales potential.
Datanyze quick feature look:
- Advanced company and contact search
- Firmographic and technographic data
- Chrome extension for easy access
- Regular database updates
- Customizable reporting
- Dedicated account management support
Its standout enrichment process combines fresh data with advanced technology tracking, offering insights into a company’s software stack. You’ll also gain valuable insights into upcoming events and tech changes, ensuring you never miss an opportunity.
With a constantly updated database, Datanyze guarantees your contact info remains current.
The Google Chrome extension keeps essential information accessible while browsing, and exporting data via CSV is seamless.
Datanyze’s AI-powered prospecting features enable the real-time identification of high-intent prospects, empowering efficient decision-making.
Whether you’re navigating sales or refining strategy, this tool transforms data enrichment into a strategic advantage.
Top Features
- Technology Tracking: Identifies companies by their technologies for targeted prospecting and competitive analysis.
- Icebreakers for Engagement: Supplies curated conversation starters from events, social media, and news to foster meaningful connections.
- Predictive Lead Scoring: Uses AI to analyze data signals and prioritize leads based on conversion potential.
- Contact and Company Tagging: Automates tagging and segmentation for efficient lead management.
- Bulk Contact Information Retrieval: Extracts complete employee contact details on LinkedIn for efficient lead gathering.
- CRM Integration: Seamlessly syncs with CRMs like Salesforce for effortless lead import and data management.
- Contact and Company Leads: Access a vast database of 40+ million companies and decision-makers with verified contact information.
- Firmographic and Demographic Data: Provides insights into company size, revenue, job titles, and other key attributes.
- Opportunity Insights: Delivers alerts on events, new hires, and technology updates to keep users informed on prospects
Datanyze Pricing
- Nyze Lite gives you 90-day access with 10 credits per month
- Nyze Pro 1: $29/month gives you 80 credits.
- Nyze Pro 2: $55/month gives you 160 credits
8. Kaspr
Kaspr is a powerful enrichment software designed to elevate your cold email outreach and B2B contact management. Seamlessly extract real-time, verified data from LinkedIn and Sales Navigator using Kaspr’s Chrome Extension.
![kaspr pricing](https://bettercontact.rocks/wp-content/uploads/2024/10/2.-kaspr-1024x490.webp)
You can streamline your enrichment processes in several ways:
- Pull verified phone numbers and emails while browsing LinkedIn
- Upload your contact list via CSV for bulk processing
- Set up automated workflows to update your sales platforms
With access to over 150 external sources, Kaspr ensures data accuracy while offering an impressive email-guessing algorithm with 80-90% precision.
Whether you’re researching on LinkedIn or uploading a contact list via CSV, Kaspr delivers up-to-date details effortlessly.
Streamline your sales process with automation workflows, enabling seamless integration with CRM systems and email marketing tools.
Kaspr’s 120 million European contacts database ensures wide coverage, including the US, Europe, and APAC regions, all while staying fully GDPR and CCPA compliant.
The best part? You can try out Kaspr for free.
Top Features
- Database Size: Access 500M+ verified phone numbers and email addresses, including 120M+ European contacts.
- Data Verification: Ensures accuracy by validating data against over 150 sources.
- Global Coverage: Offers comprehensive data across the US, Europe, and APAC regions.
- Compliance: Fully adheres to GDPR and CCPA regulations to maintain data privacy and ethical standards.
- User Experience: Provides seamless usability through a Chrome Extension and an intuitive dashboard.
- CRM Integration: Sends verified data directly to CRMs like HubSpot, Salesforce, and Pipedrive with simplified field mapping.
- Automation Features: Automates LinkedIn outreach and follow-ups, streamlining lead engagement processes.
- Data Request System: Enhances flexibility with a feature to request additional data through a waitlist system.
Kaspr Pricing
- The free plan gives you 10 export credits
- Starter: 59€ per month; you get 100 phones, 5 direct emails, and 250 export credits
- Business: 99€ per month, you get 200 phones, 200 direct emails, and 1000 export credits
- Organization: 99€ per month with a bare minimum of 5 licenses, you get 24,000 phones, 24,000 direct emails, and 120,000 export credits
9. Lusha
Lusha simplifies data enrichment, empowering sales teams to connect with decision-makers quickly using advanced filters and 7 Trust-Filters™ for high-quality leads.
![lusha pricing](https://bettercontact.rocks/wp-content/uploads/2024/11/lusha-pricing-1024x488.webp)
Here’s what makes them pop:
- Up-to-date contact information
- Technology filtering for tech-focused prospects
- Team collaboration tools
- API access for custom integrations
Lusha’s LinkedIn Chrome Extension streamlines prospect discovery while automated bulk enrichment updates CRMs or CSV files effortlessly.
Seamlessly integrating with popular CRMs, Lusha ensures smooth workflows, enabling you to focus on engaging your target audience.
GDPR and CCPA compliance guarantees secure data practices, while features like intent data, job change alerts, and technology filters help target prospects in real-time.
Now, that’s what we call being one step ahead! With a free plan to get you started and a Pro Plan at $36 a month per user, it’s also affordable for startups and SMBs.
Top Features
- Database Size: Access 100M+ business profiles and 15M+ company records for comprehensive prospecting.
- LinkedIn Chrome Extension: Instantly retrieve contact data directly from LinkedIn and Sales Navigator for efficient lead generation.
- Intent Data and Alerts: Leverage intent data, job change filters, and real-time alerts to identify and engage high-potential leads.
- CRM Enrichment: Enrich CRM systems with verified and current contact information to ensure data accuracy.
- Compliance: GDPR & CCPA compliance with privacy regulations to maintain ethical data practices and user privacy.
- Bulk Data Enrichment: Enrich large contact lists in bulk, saving time and enhancing database quality.
- Technology Filtering: Identify target companies based on their technology stacks for more focused prospecting.
- Team Collaboration Tools: Facilitate teamwork with shared workspaces and lead-sharing features for streamlined lead generation.
Lusha Pricing
- Free: You get access to 50 emails and 5 phone number credits.
- Pro: $49/month, you can access 160 emails and 40 phone number credits.
- Premium: $79/month; you can access 320 emails and 80 phone number credits.
What Is Data Enrichment in B2B?
Data enrichment in B2B enhances raw customer data by adding valuable insights from third-party sources, making it more actionable.
Enrichment nurtures your database of leads, like watering a garden, improving accuracy, and filling gaps. It also reveals buyer intent for more effective campaigns.
Data enrichment uses automated tools to extract details from social media, public records, and other sources, correcting inaccuracies and completing missing information.
This process transforms scattered data into a cohesive asset, helping sales, marketing, and RevOps teams with reliable insights for better decision-making.
What Is Data Enrichment Software?
Data enrichment software improves CRM data by adding missing information, such as contact details, location, technology, or company revenue. These tools enhance targeting by refining buyer intent scores and may function as sales intelligence platforms.
The key is choosing software that aligns with your goals—improving CRM efficiency or upgrading your data profiles.
Why Do You Need Enrichment Processes?
Enrichment processes allow businesses to personalize and target their outreach effectively.
They help-
- Segment & Organize data
- Personalized & Targeted outreach
- Find the High-Value Leads
- Identify Sales Intent
- Revive Dead Leads
- Higher Close Rate
- Faster Sales Funnel
Without enrichment, you miss critical opportunities for impactful engagement. It’s like cooking without spices: functional but lacking appeal.
1. Segment & Organize data
Let’s say you’re planning your next email campaign. With enriched data, you can easily divide your prospects into specific segments like:
- Job titles (VPs, Directors, C-level)
- Company size
- Industry verticals
- Geographic regions
- Technology stack usage
- Annual revenue brackets
This segmentation power lets you craft laser-focused messages that resonate with each group! 📈 Instead of sending generic pitch to everyone, you can now personalize your outreach based on what matters most to each segment.
For Example: You might highlight cost savings to CFOs while emphasizing efficiency gains to Operations leaders.
2. Personalized & Targeted outreach
Leverage data enrichment for personalized and targeted outreach by transforming customer records into detailed profiles.
These profiles enable tailored messages that connect with your audience.
For example, congratulating a lead on a recent promotion turns cold calls into engaging conversations.
Data enrichment tools highlight lead pain points, fostering meaningful interactions and strategic communication.
The numbers speak for themselves – targeted outreach gets results:
- Personalized calls-to-action perform 202% better than generic ones
- Only 14% of organizations have achieved a complete customer view
- Cold emails become warm conversations when you mention relevant details
3. Find the High-Value Leads
Here’s what makes data-driven lead qualification so powerful:
- You’ll identify perfect-fit prospects faster.
- Your marketing campaigns become more targeted and effective.
- Sales teams spend time only on high-potential opportunities.
- The sales cycle becomes shorter and more efficient.
Eliminate wasted effort on irrelevant prospects by using enrichment tools to fill up information gaps in targeted prospect lists.
Accurate data powers automated lead scoring, ensuring your team focuses only on qualified leads, accelerating sales cycles, boosting conversion rates, and improving retention.
And here’s the kicker:
When you focus on high-quality leads, you win more, and customers stick around longer. You elevate their experience, upping retention and satisfaction.
4. Identify Sales Intent
Identify sales intent by analyzing online behaviors and enriching customer data. Leverage technology to track prospective signals, like competitor research or software reviews, to align your sales approach with customer needs.
E.g.-
- Reach out when prospects are most receptive
- Share relevant case studies and comparisons
- Address specific concerns before competitors do
- Customize your pitch based on their research patterns
Your team can strategically guide buying decisions by delivering timely, relevant content, ensuring smoother sales and higher conversions.
5. Revive Dead Leads
Revive dead leads using predictive analytics and data enrichment to re-engage past prospects. Monitor trigger events like company expansions or workforce growth to identify opportunities for timely outreach.
Here’s why this matters for your sales tasks:
- You’ll catch growth signals you might’ve missed
- Your customer experiences improve with timely, relevant outreach
- You can prioritize leads based on real-time changes
- Your conversion rates typically increase with contextual targeting
With real data-driven insights, reconnect strategically, transforming inactive contacts into high-potential leads and boosting your sales success.
6. Higher Close Rate
Boost your close rate by leveraging enriched data to focus on qualified leads. Accurate contact details and direct dials connect your team to decision-makers, ensuring every interaction counts. Data enrichment tools refine your customer base, transforming potential into conversions. With optimized processes, each call becomes a win, driving higher revenue and client loyalty.
Consider these benefits of enriched data:
- Your sales team spends more time talking to qualified prospects
- You’ll know exactly who makes purchasing decisions
- Your outreach becomes more relevant and timely
- Follow-up sequences can be personalized based on accurate information
When your data is clean and complete, you’re not just shooting in the dark – you’re making informed decisions that drive results.
Your sales team can focus their energy on prospects who are most likely to convert, making their efforts more efficient and productive. 🎯
7. Faster Sales Funnel
Accelerate your sales funnel by using data enrichment to target leads that match your Ideal Customer Profile (ICP).
Here’s how data enrichment speeds up your funnel:
- Instantly identifies prospects that match your ICP
- Provides all additional info to fine-tune your pitch
- Enrich deeper insight into the company to handle objections
- Get better insights to craft bespoke offers
- Eliminates manual research time
- Reduces resources spent on unqualified leads
- Shortens the qualification process by 60%
AI-powered tools prioritize prospects who align with your goals, reducing wasted time. Streamlined, account-based marketing strategies drive faster conversions, maximizing efficiency and boosting your sales success with precision and agility.
How Do You Automate Data Enrichment?
Automate data enrichment by integrating tools like BetterContact with CRMs such as Hubspot or Airtable.
⭐ Use BetterContact & Hubspot tech stack for mobile phone number enrichment.
⭐ For enhanced control over enriching work emails, personal emails, and phone numbers, combine BetterContact with Make and connect to your CRM.
![make.com airtable bettercontact](https://bettercontact.rocks/wp-content/uploads/2024/12/make-airtable-bettercontact-1024x490.webp)
So, to build a top-class Data Enrichment system, you need to connect Clay and BetterContact in Airtable for maximum results.
To Wrap It All Up
You now have a golden toolkit of B2B data enrichment solutions that can transform your prospecting from guesswork to precision targeting.
Like a master chef selecting the finest ingredients, you can create the perfect outreach strategy by combining BetterContact’s AI assistance, Apollo.io’s vast database, or combine everything on Airtable with Clay’s seamless integrations.
Whether a fresh agency owner or a seasoned GTM engineer, these tools are all you need to cook up the best lead-generation to take your sales to the moon! 🚀