5 Best Waterfall Enrichment Tools For Top SDRs

As a top-tier SDR or GTM engineer, you’re always on the 🔎 lookout for tools that can give you a competitive edge.

Waterfall enrichment tools have become the norm for streamlining lead research and accelerating sales growth. But with so many options available, how do you know which ones are truly worth your time and money?

From AI-driven solutions to platforms providing hyper-personalized messaging, waterfall enrichment tools can accomplish many tasks.

Let’s explore five of the best tools that can elevate your sales game and help you achieve god-tier status in your field.

1. BetterContact X Clay

With BetterContact and Clay, you’ll have a powerful combination of data enrichment and email finding.

These tools complement each other perfectly, giving you a 99% accuracy rate in your data collection efforts. Imagine having access to over 70 data sources at your fingertips!

Here’s how you can leverage this dynamic duo:

• Generate your lead list using Clay
• Use BetterContact to find contact info (email address / phone number)
• Employ Clay’s enrichment features to fill in any remaining gaps

Clay isn’t just another email finder – it’s a full-fledged prospecting powerhouse!

Think of it as AirTable, a bunch of APIs, tons of data sources, and Zapier combined under one roof but on steroids. It pulls data from various sources, categorizes it, and even uses GPT-4 to customize your results.

Want to find HR executives in New York City? No problem! Looking for companies that just raised Series A funding? Clay’s got you covered.

With its user-friendly interface and powerful features, you’ll be building targeted lead lists in no time.

Just remember to plan your search strategy beforehand to make the most of your credits!

2. BetterContact

You might wonder why this tool isn’t first on the list if it’s so great. Simple: the Clay & BetterContact combo is just that good. We pride ourselves on delivering brutally honest information on our blog.

So… 🤔 where were we? Yes! BetterContact review. 

BetterContact is the brainchild of Roman Hipp and Fredrick Bonnand, is a game-changing waterfall enrichment tool that’s revolutionizing lead generation.

Born from our frustration with juggling multiple data providers, this AI-powered solution simplifies your sales pipeline like never before.

You’ll find every email, guaranteed, with BetterContact’s unique waterfall enrichment process.

Here’s what makes BetterContact stand out:

✔️ Pay-per-result pricing: Only spend credits when you successfully find an email
✔️ >99.5% email verification accuracy
✔️ Access to 20+ leading data providers
✔️ No multiple subscriptions or API keys needed

For just $15 a month, you’ll get 200 credits to supercharge your lead generation efforts.

You’ll contact 1.6x more leads than usual, making BetterContact an indispensable tool for agency owners and SDRs alike.

While using BetterContact X Clay is the all-in-one solution. You can build the lead list right there and generate the email. In the case of BetterContact, you’ll need to bring in your lead list to generate the email or phone number list.

Here’s how –

1. Build the lead list in Free Apollo Account
2. Scrape leads using Exportapollo
3. Upload the data in BetterContact

And find all your emails double-verified, even with catch-all verification.

Want to turbocharge your sales pipeline? Give BetterContact a try and watch your lead engagement soar!

3. Clay

Moving from BetterContact’s focused approach, Clay offers a more thorough solution for data enrichment and lead generation.

This powerful tool combines AI and automation to streamline your sales processes and boost productivity.

With Clay, you’ll supercharge your sales outreach efforts:

• Company Search: Filter businesses by industry, size, and location
• People Search: Find contacts based on job titles and more
• Data Enrichment: Enhance existing data with valuable insights

Clay’s user-friendly interface makes managing your data a breeze.

You’ll love how it seamlessly integrates with your CRM, giving you an all-encompassing view of your sales pipeline.

Plus, its advanced APIs and webhooks allow for seamless data integration and automation.

Want to level up your sales game?

Clay’s got you covered:

• Craft hyper-personalized messages using AI-generated insights
• Streamline PR outreach with enriched data
• Optimize your sales strategy using Clay’s detailed insights

Whether you’re a startup or an established business, Clay’s enrichment tools will revolutionize your sales processes. Let’s check out the integrations that actually generate the email addresses for you.

1. Clay Enrichments
2. Ocean.io
3. LeadMagic
4. Findymail
5. Apollo.io
6. People Data Labs
7. Clearbit
8. Hunter
9. Dropcontact
10. Prospeo
11. Icypeas
12. Nimbler
13. Datagma
14. Snov.io
15. Storeleads
16. Selligence
17. Contactout
18. Swordfish
19. Zerobounce
20. Neverbounce
21. Debounce
22. Enrichley

While having 22 data providers is good and all, using all of these to get your leads email addresses will burn a hole in your pocket so big that you’ll forget you have had a pocket at all.

While you can say goodbye to tedious manual research and hello to efficient, data-driven decision-making, you’ll have to sleep with one eye open, checking your clay credits.

4. FullEnrich

FullEnrich stands out as a powerful B2B email and phone waterfall enrichment service. It’s like having a dream team of data sources at your fingertips!

With connections to 15+ premium vendors, including Apollo, Clearbit, and Hunter, FullEnrich boasts an impressive 90% find rate for valid, professional email addresses.

Want to supercharge your lead generation?

Here’s how FullEnrich can help:

• Enrich spreadsheets in real-time
• Export unlimited data from LinkedIn Sales Navigator
• Reduce email bounce rates to a mere 1%

You’ll love their flexible pricing options, starting at just $29/month for the Starter plan.

Need more power? The Pro plan at $55/month has got you covered.

Growing fast? Custom pricing for scaleups and agencies is available too!

Don’t just take our word for it – users rave about FullEnrich’s exceptional customer service and convenience.

With an overall rating of 4.9 out of 5 from 32 reviews, it’s clear that FullEnrich delivers results.

5. Lemlist

Lemlist stands out as a versatile email outreach platform that goes beyond simple email finding.

You’ll love its ability to personalize your campaigns with embedded images and videos, making your emails pop and boosting engagement rates.

Want to supercharge your sales teams’ efforts?

Lemlist’s got you covered! With an impressive 88% enrichment rate for valid, professional email addresses, you’ll be connecting with potential leads in no time.

Plus, it’s a steal at just €6 for 100 email addresses – the most budget-friendly option we tested!

But wait, there’s more:

✅ A/B testing functionality to optimize your templates

✅ In-depth analytics for data-driven decisions

✅ Automated outreach to save you time and effort

Imagine crafting the perfect personalized outreach campaign with Lemlist’s tools.

You’ll be able to:

1. Find personal email addresses effortlessly
2. Create eye-catching, customized content
3. Track your results and refine your strategy

Ready to take your email game to the next level?

Give Lemlist a try and watch your engagement soar!

Bonus: Building Personal Waterfall Enrichment

You can build personalized waterfall enrichment tools by combining it with Airtable & Make.

You’d need to depend on Apollo or Clay to build your lead list first.

Based on where your ICP is, you can opt for

1. Lusha & Cognism
2. Zoominfo & LeadIQ

Europe Coverage: Lusha + Cognism 

When it comes to European lead enrichment, the dynamic duo of Lusha and Cognism packs a powerful punch 🥊.

These two powerhouse enrichment providers are your secret weapons for conquering the European market!

Why choose Lusha and Cognism for your waterfall enrichment strategy? Simple:

Lusha excels in finding accurate contact data.

Cognism shines with its European company information.

By combining their strengths, you’ll supercharge your contact data enrichment game.

Here’s how it could work:

1. Start with Lusha to find those elusive email addresses and phone numbers
2. If Lusha comes up short, Cognism steps in to fill the gaps

This one-two punch guarantees you’re not paying twice for the same info.

Plus, it saves your sales reps precious time they’d otherwise spend hunting for data on LinkedIn.

Remember, different providers excel in different regions.

That’s why Lusha + Cognism is the dream team for Europe.

By leveraging their combined power, you’ll boost your completion rates and set a new standard in revenue orchestration.

Ready to take your European lead enrichment to the next level? Give Lusha + Cognism a try and watch your data quality soar!

USA Coverage: ZoomInfo + LeadIQ

ZoomInfo and LeadIQ are powerful tools for enriching leads in the US market. However, their combined offerings fall short of BetterContact’s 3-billion B2B contact database, which provides unmatched lead enrichment for sales success.

Let’s check out why:

ZoomInfo: Known for its extensive database and accurate contact information

LeadIQ: Specializes in finding hard-to-reach decision-makers

Combining these tools’ll maximize your coverage and guarantee your sales reps have the most up-to-date info at their fingertips.

No more wasting time on manual searches!

How to set up your waterfall enrichment:

1. Start with ZoomInfo for broad coverage
2. Use LeadIQ to fill in any gaps
3. Connect these via Zapier to Airtable
4. Automate the contact info finding process

Remember, enrichment solutions directly plugged into your CRM can become limiting as you grow.

That’s where waterfall enrichment shines!

It allows you to:

• Increase your average completion rate of contact data
• Avoid paying for uninteresting leads
• Engineer your growth for explosive results

Cons of Building Manual Waterfall Enrichment Tool

While these two combinations are good, as the founder of BetterContact, I tried building these manual waterfall enrichment tools before we even considered building BetterContact as a SaaS, and we suffered a lot of problems.

• Automation often broke down.
• Any time the data providers had an update, everything broke.
• It became very expensive to gather data.
• We had to handle multiple subscriptions.

We shifted everything to software. Buying bulk data subscriptions became more cost-effective, and BetterContact Rocks emerged to solve SDRs’ and agency owners’ biggest challenge: generating accurate email lead lists at an affordable price.

To Wrap It All Up

Well, well, well.. Look who made it to the end.

via GIPHY

Here’s the final word to help you decide what to go for.

BetterContact combined with Clay has the highest email find rate in the world. It doesn’t get any better than this.

– Roman Hipp

If that’s not your cuppa tea, then just choose BetterContact (the only tool in the world 🌍 with 3 billion contact info).

Do better! Don’t settle for one mediocre email or phone finder tool—embrace the change. Go for WATERFALL ENRICHMENT solutions to watch your sales soar!