Fixing Broken Data Enrichment Process

Fixing Broken Data Enrichment Process

Abbas and his team wanted a more efficient and scalable data enrichment engine, one that didn’t just rely on scattered tools or patchwork processes. Their goal was to enrich lead data quickly, reliably, and at scale so their team could focus on actually driving results for clients.

Instead of spending hours verifying contacts or bouncing between providers, they wanted a single solution that plugged directly into their workflow, reduced time-to-launch, and supported high-volume lead generation without compromising accuracy or cost.

Limited Data Coverage and Workflow Inefficiencies

Abbas had been in SaaS sales for the past 6 years, and used a variety of tools such as ZoomInfo, Cognism, and Lusha. The challenge he faced was the limited data coverage—often only 30% of prospects returned with data, wasting time on the remaining 70%. This was particularly problematic since he often served hard-to-crack niche verticals.

This also meant toggling between them to check for missing info, manage multiple subscriptions, and paying for invalid data, which slowed things down. Especially as a high-growth agency, these inefficiencies were a bottleneck to their growth.

Streamlined Enrichments and Flexible Pricing

BetterContact provided a fully orchestrated solution that bundled multiple data providers into one streamlined workflow. For an agency like The Playbook Agency, where data demand is high and nonstop, this kind of consolidation was well needed.

One of the biggest wins? They no longer wasted budget on bad data, especially invalid mobile numbers, which had been a costly pain point.

Before BetterContact, they burned through time and money dialing dead numbers, often charged by other tools even for inaccurate contacts. With BetterContact, they’re only charged for valid data, meaning no more hidden costs or guessing games. With integrations into tools like Clay, the team was able to launch campaigns faster, reduce operational drag, and keep their outbound engine lean and profitable.