Michael and his team wanted to remove this time-consuming (and expensive) bottleneck from their processes, and looked for a more streamlined solution, which is also able to reliably scale with their increasing data needs.

Their goal was to enrich lead data at a predictable cost, on-time, reliably, and at scale so their team could focus on the actual lead generation for their clients.

Michael started out with 1 provider for his contact data enrichments, and quickly realized th3 30-40% match rate wasn’t enough to find enough data for his clients’ TAMs.

That’s why they developed an in-house waterfall enrichment process, which worked out fine. However, as they scaled their agency, scaling this became a time-consuming issue. The enrichment process often broke down, and they didn’t get the right data at the right time. Another issue was that their costs exploded, as they also needed to cover the costs for the invalid data and the verification thereof.

To assess his options, Michael tried out different tools and talked to their sales teams. He appreciated the swiftness of BetterContact’s support (less than 5 minutes), and ability to adapt to his process.

Conducting his tests, Michael saw that BetterContact was the fastest data enrichment tool which was able to satisfy his enrichment goal: maximizing the amount of valid data found.

The thing he appreciates most is that he only pays for the actually valid data, because now he does not need to bear the costs for the invalid data and verification thereof anymore.